31 January 2023 03:41 am
Ceylinco Life has emphatically reaffirmed its status as the country’s top life insurance company, winning the World Finance award for ‘Best Life Insurer in Sri Lanka’ for the ninth consecutive year in 2022.
The World Finance Global Insurance Award recognises Ceylinco Life as an organisation that is committed to continuously improving its overall processes, efficiency and relationships to serve customers better.
The accolade was once again conferred on Ceylinco Life after a stringent assessment of multiple aspects of operational performance including underwriting processes and process efficiency; policy maintenance – the process of reviewing clients’ policies, appropriateness of coverage and cost per policy; exposure to risk; customer retention rate; time taken to settle claims; new customer acquisition rate and financial stability – Premium Income, Market share, Life Fund and company profits.
Notably, Ceylinco Life is the only life insurance company in Sri Lanka to consistently win this award.
The World Finance Awards judging panel represents the expertise of over 230 years of financial and business journalism, supported by a research team that works round the clock to ensure the award winners are the most deserving in their sector.
Additionally, reader insight and experience are relied upon to provide nominations. The judging panel is required to avoid bias towards criteria such as depth of practice and size of the company, in order to get an insight into different geographies and niche areas. Established in 2007, World Finance magazine’s award programmes are tailored to provide a comprehensive analysis of the very best in each market.