20 April 2023 02:16 am
Representatives of Ceylinco Life and company’s marketing team led by General Manager Marketing Samitha Hemachandra (third from right) accept SLIM-Kantar Peoples Award
Sri Lankan consumers have chosen Ceylinco Life, which recently celebrated its 35th anniversary, as the most popular life insurance company in the country for an unprecedented 17th consecutive year, leading to the life insurance leader receiving the prestigious SLIM Kantar Peoples Award at the awards gala hosted by the Sri Lanka Institute of Marketing (SLIM) recently.
This award is based on consumer preferences as determined by the results of a survey instead of by a panel of judges, making it a true reflection of popular sentiment. Ceylinco Life is the only company in Sri Lanka’s life insurance sector to be accorded this honour every year since the inception of the awards programme.
This emphatic reaffirmation of Ceylinco Life’s popularity came hot on the heels of the announcement of the company’s financial results for 2022, which confirmed its dominant status as the market leader in Sri Lanka’s life insurance industry for the 19th consecutive year. Ceylinco Life policyholders received a mammoth Rs.19 billion in net claims and benefits in 2022 and the company recorded gross written premium income of Rs.29.16 billion for the year, reflecting growth of 14 percent.
Commenting on this award, Ceylinco Life General Manager Marketing Samitha Hemachandra said, “We are naturally delighted to be chosen as the best life insurer in the country by a people-led jury that recognises Ceylinco Life for having won the hearts and minds of the consumers. By consistently winning this award, Ceylinco Life has established that it is a brand that is completely attuned to the voice of its customers and has invested in the lives of the people it serves, both by de-risking their futures and by adding value to their lives through multiple community initiatives.”
The purpose of the Peoples Awards is to reward and recognise brands and personalities that are closest to the hearts of the Sri Lankan people. A hallmark awards event of the SLIM, the awards programme is the result of a collaboration between the Institute and Kantar Group, UK. The award winners are chosen solely by people’s votes, through country-wide research conducted by Kantar and honour the country’s top brands across multiple sectors each year, with respondents to the survey asked to mention their favourite brands and personalities across various categories. The theme for the latest edition of SLIM-Kantar People’s Awards was ‘Choices define us’.