24 October 2022 01:19 pm
National carrier SriLankan Airlines bagged a Gold Award in the category of ‘Marketing-Carrier’ at the 27th Pacific Asia Travel Association (PATA) Gold Awards 2022.
The campaign, ‘Say Bonjour to Paris’ is the fourth consecutive PATA Gold Award winning entry of the airline, which currently has a total of five PATA accolades under its belt.
This year’s virtual award ceremony crowned 25 Gold Award winners and two Grand Title winners out of 136 entries submitted by travel and tourism organizations and individuals worldwide, adjudged by a panel of 12 industry experts.
“As the national carrier, we are honored to put Sri Lanka on the map with this global accolade and we hope that it serves as an affirmation to the Sri Lankan tourism industry that we are heading in the right direction,” said Richard Nuttall, Chief Executive Officer of SriLankan Airlines in a statement to the media.
‘Say Bonjour to Paris’ was created in line with the relaunch of three weekly, direct services between Paris and Colombo in October 2021. SriLankan Airlines returned to Paris after a break of six years, as such, establishing the airline brand was important for the longevity of the route and its contribution to the rest of the network.
The campaign was aimed at those interested in visiting a new destination that they had never been to before, but not excluding those who were already familiar with the area. Since Paris is recognized as an iconic city of art, with over 1,000 art galleries across, the visual dialect used in the campaign explores a well-balanced fusion of a signature French style of illustrating posters; with a recognizable vintage look that has depicted 'Ceylon' as a travel destination. The minimalist-vintage, art nouveau style is akin to the theatrical and travel posters in France.