HTC enters Lankan market with smartphones; appoints Softlogic as distributor

2 October 2015 05:30 am

HTC, a global leader in mobile innovation and design entered the Sri Lankan market with the a portfolio of smartphones, namely, HTC One M8Eye, De-sire 826 Dual Sim, Desire 820s, Desire 626G+, Desire 620G, Desire 526G+ and Desire 326G. HTC also announced the appointment of Softlogic as the national distributor for Sri Lanka.

“We are pleased to launch our smartphones in Sri Lanka market. All the HTC devices are stunning, intuitive and advanced in technology. Our new HTC Desire models deliver the best of both worlds, combining fresh youthful design with powerful processing capabilities. HTC wants to empower the masses and put a good phone in everyone’s hands, without compromising on features and specifications,” said HTC South Asia President Faisal Siddiqui.

Softlogic Holdings PLC Chairman Ashok Pathirage had this to say: “Today marks the beginning of a very exciting journey for us as we partner with HTC to launch its line-up of mobile phones in the country. Softlogic is the largest distributor for mobile phones, and thereby adding the HTC brand to our portfolio of mobile brands throughout all our sales points and partner outlets will offer immense value to our customers. Sri Lankan mobile phone users can now look forward to the best of technology and services via HTC and Softlogic.”

All the smartphone models will be available with leading mobile operators and major retailers in Sri Lanka from next week onwards.