Denta launches Denta Kid toothbrush

25 September 2015 06:30 pm

Sri Lankans have used Denta toothbrushes with confidence for over 25 years. Their commitment to quality has enabled Denta establish a significant position in the market in a short period of time around the island. Denta is marketed by Darley Butler and Company Limited, which boasts of a 165-year tradition of marketing a range of products which is part of an exceptional brand portfolio such as Ninja, Cow&Gate, Laxapahana, Hacks and BIC amongst others.
A spokesman for Denta said, “We are happy to launch this latest brand extension to our already very popular range of Denta toothbrushes.” Our research indicated a great need for a high-quality toothbrush for juniors as this is the point in their lives that all personal hygiene is inculcated by parents to their children. Further, there is a growing concern among parents who consider dental care and protection as an important factor for their kids. And thus a toothbrush that could match up to their requirements especially at a time when the present generation of kids are selective of what they use means that Denta Kid is well positioned to enter the market with confidence. 
The handle of the new Denta Kid toothbrush is manufactured using modern technology and the material is a mix of rubber and plastic, which provide better grip and control whilst brushing. The toothbrush is manufactured according to the latest technology and consists of world-renowned soft DuPont Tynex bristles imported from the USA. The softer texture of these bristles is soothing and helps prevent damage to gums.
The Denta Kid toothbrush is recommended for use by the Sri Lanka Dental Association and has also been accredited with an SLS certification. The toothbrush comes in a variety of striking colours providing a choice to kids to make it more attractive. The toothbrush also comes with a special protective case that protects the toothbrush from insects and germs. It is also reusable especially for children to store their pens and pencils. Darley Butler & Company Limited, which has gained a reputation among consumers since 1848, is confident that its efforts in introducing the ‘Denta Kid’ toothbrush would no doubt bring about smiles on all Sri Lankan kids and encourage parents to reach for the brush that is made with their kids in mind.