27 July 2016 12:00 am
Pix by: Kushan Pathiraja
The Factory Outlet (TFO) continuing its branch expansion initiative opened its 4th store in Ja-Ela within the K-ZONE premises recently.
The new store at Ja-Ela reflects the new and vibrant personality of TFO. The layout incorporates an open, customer-centric and welcoming ambience that provides a redefined, relaxed shopping experience with greater convenience and better engagement of customers.
The branch was ceremonially opened by TFO Director Asif Iqbal and Chief Operations Officer Muneer Rafik in the presence of a large gathering.
Chief Operations Officer Muneer Rafik commenting on the opening said, “We are extremely pleased with the opening of this new store. It was opened after identifying the trending patterns and designs of the residents within the Colombo to Negombo area and we have strived to exactly match their needs. We are also confident in TFO’s ability to attract experienced talent, which will increase market penetration in the area and ensure excellent customer service, meeting set benchmarks.”
“The new branch layout provides the highest level of customer centricity and projects the image of a progressive clothing store that delivers greater value and shopping convenience,” the COO added.
TFO offers customers a pleasant surprise in terms of range and diversity by having a wide variety of fashion in the realm of clothing, accessories, and footwear for men, women and children. Specializing in casual and formal wear, TFO offers an extensive selection of brands both local and international.
TFO operates under the concept of “Quality clothing for a low price”, so quality is of the utmost importance. These include some of the newest trends in season, chosen especially by the TFO team to give their customers a fresh new collection of products as and when they are released. The fabrics are high quality, the stitching is exact, and the finished products are faultless, further cementing their level of quality assurance.
The Factory Outlet opened in 2011 with their showroom in Havelock Town and swiftly expanded its locations to Mount Lavinia, then Pelawatta, bringing affordable fashion to the masses. Under the leadership of Sharhan Mansoor, who has been in the apparel industry for the past 15 years, TFO is looking at opening a chain of outlets in other key areas such as Nugegoda, Wattala, and Kandy.
The newest branch in Ja-Ela opened on July 23rd is located in the most convenient site for shoppers ranging from Colombo to Negombo.