4 June 2019 12:00 am
To lure Indian tourists back to Sri Lanka in the aftermath of the Easter Sunday attacks, Sri Lanka Tourism will launch a campaign in India this month, offering attractive
promotional packages.
The Sri Lanka Association of Inbound Tour Operators, The Hotels Association of Sri Lanka and SriLankan Airlines, have joined
the endeavour.
“We look forward to activating this campaign as soon as possible in India and looking at similar offers in other key source markets, including China, which is expected to be rolled out in the future. Our tourist sites and hotels are fully operational and Sri Lanka Tourism is looking forward to welcoming visitors,” Tourism Development, Wildlife and Christian Religious Affairs Minister John Amaratunga stated in a statement
issued yesterday.
The five packages include a combination of stays ranging from Colombo, Kandy, Nuwara Eliya, Dambulla, Sigiriya, Down South, etc. The client could select standard, superior or deluxe accommodation to suit their budget.
The offer will be valid for stays from June 10, 2019, until September 30, 2019 and will be available for booking and sale through the Sri Lankan Holidays network in India.
“The Indian market is the No.1 source market to Sri Lanka over the past decade and in 2018 recorded over 400,000 visitors from India to the island. The national carrier SriLankan Airlines has over 120 flights per week to key Indian cities and we believe such offers are quick to popularise across Indian cities,” said SriLankan Airlines Worldwide Sales and Distribution Head
Dimuthu Tennakoon.
Mastercard, which has over 180 million cardholders in India, has come on board to promote these packages through its well-connected channels. Mastercard Sri Lanka and the Maldives Country Manager Santhosh Kumar shared that they are enthusiastic to be part of such a
timely initiative.
The campaign is set to launch in India on June 10, 2019.