21 February 2017 12:00 am
Love Digits, an app that brings both dating and gaming services to users, was launched in Sri Lanka this month.
Love Digits was developed by a Sri Lankan-American who wanted the best of both worlds; the reassurance of tried and tested astrological insight alongside the convenience and romance of dating in the 21st century.
“What we have done here is to use several forms of Indian and Chinese astrology together to devise a very modern, very user-friendly dating compatibility tool,” says Founder and CEO Nirja Mahenthiran. “Singles trying to find the right match can use this to discern who they are compatible with and make informed decisions when it comes to choosing a partner.”
Mahenthiran was based with a business technology services firm in New York before she ventured into the mobile dating app market.
She approached famed astrologer Prasannan to write the algorithm for the app.
By entering their birth dates, times and places, two people can quickly check their compatibility across seven different Indian and Chinese astrology measures using a five star rating system.
Love Digits initially launched the app purely as a compatibility check app using astrology. That app received over 30,000 downloads over a short period and was reviewed as simple, easy to use and fun by users on app stores.
Building on this, the Love Digits team developed the new app to allow users to meet new people based on their compatibility scores.
“At the end of the day, it’s really about bringing the best of both worlds to our users,” added Mahenthiran.
“Sri Lankan users in particular will like the unique approach to dating this app brings – ancient astrology to the modern dating world.”
Love Digits can be downloaded on Apple and Google Play stores.