20 July 2016 12:00 am
Amidst much fanfare, Godrej Household Products awarded the winners of the ‘Lowa Wataa Ran Rataa’ campaign, which was conducted to promote Abha Black Henna and Godrej Expert Hair Colour as market leaders in the permanent hair colouring market in Sri Lanka.
Held over a period of 3 months, the campaign witnessed a record number of entries. Participants had to purchase a Godrej Hair Colour sachet (either Godrej Expert or Abha) and SMS the number on the scratch card to be entitled for weekly rewards and a Grand Reward. The weekly winners were awarded 1 Sovereign 22Kt Gold Coins with 3 winners selected weekly for 7 weeks in February and March. A total of 21 winners were selected and the coveted Grand Reward was awarded to 3 couples via a raffle draw, consisting of a free tour to Bangkok.
Derrick Antony – Marketing Manager – Hemas Manufacturing (Pvt) Ltd commented: “The ‘Lowa wataa Ran Rataa’ campaign was a success due to the overwhelming participation we received from across the country. While congratulating the winners, I would like to thank them all for being loyal customers of Abha Black Henna and Godrej Expert Hair Colour.”
Anurag Jain, Country Manager - Sri Lanka and Pakistan, Godrej, commented, “I would like to congratulate the winners of the ‘Lowa wataa Ran Rataa’ campaign and all the participants who took part so enthusiastically to make it a grand success. The 3 Grand Reward winners were sponsored for an all-expenses paid trip to Bangkok, which they enjoyed thoroughly.”
Abha Black Henna possesses an innovative colour lock formulation and enriched goodness of vital herbs for hair nourishment. This product acts as a natural conditioner, making hair shiny and strong. Its double conditioning formula of aloe and protein extracts along with another 9 active herbs to nurture hair, giving a lasting shine in addition to 100 percent grey coverage.
Godrej Expert, the brand for the young at heart is India’s largest selling hair colour and is used by over 40 million satisfied users. Godrej hair colour also has spread to more than 60 countries around the world. Expert’s quick, beautiful and ammonia-free hair colours make the complex chore of hair colouring, both fun and easy. Godrej is focussed on delivering hair colouring solutions at affordable prices and has been immensely successful in demonstrating leadership status for more than 20 years. Further, Godrej Expert Rich Crème is enriched with Aloe Vera and Milk protein conditioning formula and does not contain ammonia. In addition it comes in perfect proportion of sachets at an affordable price and is available in 3 beautiful shades.
Godrej’s permanent hair colour is approved by the Cosmetic, Devices and Drugs Authority (CDDA) of Sri Lanka under the Ministry of Health, which affirms safety of certified products. It has also obtained the SLS certification, guaranteeing its quality. Godrej’s hair colour products are solely distributed in Sri Lanka by Hemas Manufacturing (Pvt) Ltd.