16 February 2024 12:00 am
Fems, the socially responsible feminine hygiene care brand by Hemas Consumer Brands, was bestowed with an array of highly-regarded excellence awards during 2023, emerging as one of the best product brands in the country.
Its strategic execution of brand activities and ability to fulfil consumer needs innovatively has helped the brand to grow its market share to position itself as the leading brand in the feminine hygiene category.
Fems’ award-winning streak in 2023 proves that the brand has been unstoppable among all product brands in Sri Lanka across the aspects of consumer affinity, product quality and overall brand excellence.
The pinnacle of the awards won by Fems during the year was the prestigious Silver for Product Brand of the Year at SLIM Brand Excellence Awards 2023, which reflects the esteem in which the brand is held in the market amongst consumers and peers.
Fems won many key accolades at the SLIM Brand Excellence Awards, including the coveted Gold award for CSR Brand of the Year and a Bronze as Best New Entrant for Fems AYA, marking yet another milestone.
Earning further recognition, Fems previously won the Digital Brand Bravery Merit Award at the SLIM DIGIS and the Personal Care Category Finalist award at SLIM Effies. These awards come against the backdrop of Fems receiving global recognition at the Top 50 Global Professional and Career Women Awards 2023 as the Best Community Initiative for its Fems AYA project.
Fems has steadily earned respect for its pioneering efforts in being the first brand to tackle the challenge of almost 70 percent women not using sanitary napkins regularly in Sri Lanka. In order to make sanitary napkins affordable, Fems launched ‘Fems AYA’, a high-quality sanitary napkin introduced at Rs.99, the lowest price point in the category at the time it was launched in June 2021.