10 January 2018 10:36 am
Sri Lanka’s premier food and beverages brand Elephant House was recently recognised as one of the top 20 most valuable Sri Lankan brands by leading international brand consultancy Interbrand.
Ranked as the 10th most valuable Sri Lankan brand, Elephant House was additionally the only brand in the food and beverages category highlighted in Interbrand’s first-ever ‘Best Sri Lankan Brands’ report.
The rankings in Interbrand’s first-ever ‘Best Sri Lankan Brands’ report are based on three key components that contribute to a brand’s cumulative value: 1) The financial performance of the branded products and services; 2) The role the brand plays in influencing customer choice; and 3) The strength the brand has to command a premium price or secure earnings for the company.
“Elephant House is a 150-year-old Sri Lankan brand, evolving over the years to maintain its relevance among today’s consumers due to a strong commitment to its values of trustworthiness and goodness. Adapting to the needs of today’s customers, and anticipating future trends, continues to be of significant importance to the company, helping to drive our popularity among consumers both today and in the future. We are pleased to be recognised as one of the most valuable local brands in Interbrand’s first-ever ‘Best Sri Lankan Brands’ report,” commented John Keells Holdings PLC Consumer Foods Sector President Jit Gunaratne.