Sri Lanka Tourism targets travel journalists to reassure safety of Ayurveda treatment

12 November 2015 06:30 pm - 0 - {{hitsCtrl.values.hits}}

A A A

A German media group specialized in the field of Ayurveda arrived in Sri Lankan recently on a four-day familiarization tour of Sri Lanka to experience and explore Sri Lanka’s own indigenous scheme of Ayurveda, which has been practiced for generations.

The tour was arranged by Sri Lanka Tourism Promotion Bureau (SLTPB) in collaboration with SriLankan Airlines and the Embassy of Sri Lanka in Germany to create awareness and to reassure the safety of Ayurveda treatment in Sri Lanka, covering key Ayurveda resorts in Negombo, Beruwela and Wadduwa.
The media group representing leading German publication houses, namely Berliner Zeitung/Berliner Verlag, GmbH, SRT, Partner, Jahn Verlag/Soester Anzeiger, Schwabische Zeitung, Der Tagesspiegel are expected to give wide coverage in German media after their unique experience of Ayurveda in Sri Lanka.

Ayurvedic experience in Sri Lanka is very popular amongst the Westerners, especially the German tourists visiting Sri Lanka. The arrival of tourists from Germany has seen a 20 percent increase year-on-year (YoY) and the Survey of Departing Foreign Tourists from Sri Lanka (2014) conducted by Sri Lanka Tourism Development Authority (SLTDA) in terms of tourist activities and overall experience of travellers has highlighted that the majority of Germans enjoy activities such as Ayurveda “Wellness and Spa”, sightseeing, beaches and visits to historical sites of the island and also delighted of their stay in Sri Lanka.
“SLTPB will continue to focus on bringing down journalists and travel writers from the UK and Europe to further grow the market and to reassure the safety of our Ayurveda medicine. We will work closely with the industry partners and Sri Lankan embassies abroad to target high-quality journalists to Sri Lanka,” said SLTPB Chairman Paddy Withana.

Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

Comments - 0

Add comment
Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Sri Lanka Tourism targets travel journalists to reassure safety of Ayurveda treatment

Comments - 0

Add comment

RECOMMENDED

‘Spike in blast fishing’ poses renewed threats to Sri Lanka’s marine ecosystems

UDA owned land in Thalawathugoda; UDA Minister Prasanna Ranatunga under the spotlight for forceful occupation of reserved land

Loss-making SMIB faces political pressure in recovering loans

Baltimore Bridge Collapse: MV Dali, SL authorities anchored in mystery?

Has Sri Lanka become a potential hub for the illegal wildlife trade?

Spotlight on Moragahakanda Development Project Moragolla villagers lose livelihoods and down to one meal a day

Ambitious Sri Lankan jobseekers ‘trafficked into Ukraine war zones’

Most Viewed in News

SL on alert on possible genocide allegations by Canada

Complaint lodged over Piumi Hansamali's possession of Gota’s Range Rover

Former MP Palitha Thewarapperuma dies from electrocution

Sri Lankan among NASA’s new crew for next simulated Mars journey

Street food vendor arrested for verbally harassing foreigner

Two racing drivers arrested over Fox Hill tragedy

MIRROR CRICKET

Is Chamari Athapaththu Sri Lanka’s greatest cricketer ever?

Athapaththu back atop ICC Women’s ODI Batting Rankings

Chamari Athapaththu sets big goal for T20 World Cup

How does CSK get best out of Pathirana?

TODAY'S HEADLINES

SL took minimal steps to punish officials who committed human rights abuses: US report

Iranian President’s visit Sri Lanka withstands western pressure

25 tons of solid waste disposed along Sri Pada route

Temperature rises to ‘Caution’ level

Sri Lanka secures third spot in South Asian Kurash Championship 2024

Athapaththu back atop ICC Women’s ODI Batting Rankings

Army forms committee to probe Diyatalawa Fox Hill Supercross accident

Indian cricket manager indicted for Legend Cricket League match-fixing allegations