Indika Jayapala, CEO - Ribelz Integrated (Left) receiving the award from Minister of Education, Hon. Akila Viraj Kariyawasam. Ushan Wijewardena, Head of Marketing and New Business, TVS Lanka (Right) while Prof. Gunapala Nanayakkara (Far left) looks on
Ribelz Integrated and TVS clinched the award for the Best Digital Marketing Campaign at the Golden Globe Tigers Awards held recently at the Taj Samudra. Ribelz’s digital strategy for TVS helped the brand’s market share growth through effectively raising the TVS market position in the industry. Company representatives from Ribelz Integrated and TVS received the award during the recently held Award ceremony from Minister of Education, Hon. Akila Viraj Kariyawasam. The industry focused, Golden Globe Tigers Awards recognizes trailblazers in marketing, branding, corporate social responsibility (CSR), social innovation, and education across all leadership levels.
“Our digital strategy for TVS resulted in improving their brand reach and growing sales volume. These are the measurable results that a digital campaign should target. Digital strategies that speak the language of the target audience and comprehend how to create personas for each demographics are the most successful ones. In addition, a digital strategy should be an action oriented one that uses well-developed automation tools. The digital strategy that Ribelz Integrated designed for TVS during the past two years was all that and more. However, we could not have designed such an effective campaign without the remarkable involvement of TVS and the insights they were able to provide,” commented Indika Jayapala, CEO - Ribelz Integrated.
The winning digital campaign has been able to create an impactful ripple in the digital arena and reach out to a larger audience through innovative digital strategies and numerous executions that took place in 2018/19. As such, the Golden Globe Tigers Awards selection committee selected the Ribelz’s TVS campaign from amongst the numerous submissions.
Prior to shortlisting companies and individuals for the awards, the Golden Globe Tigers Awards team carry out an in depth evaluation into the effectiveness of the submitted campaigns. The shortlist is then passed on and reviewed by a panel of judges comprising senior professionals from across the globe.
“It was an honour to win this prestigious award. In recent years, we’ve been able to enhance our consumer appeal to an unprecedented level. The creativity and the effectiveness of Ribelz’s digital marketing strategy assisted TVS to boost brand image and reach out to a larger audience”, commented Ushan Wijewardena, Head of Marketing and New Business, TVS Lanka.
The Golden Globe Tigers Awards is multifunctional and multidisciplinary, designed to recognize focused industries as well as industries across various segments.
Founded in 2007, Ribelz Integrated is one of the most sought-after digital marketing agencies in the island. The agency has successfully managed digital marketing strategies on behalf of an impressive list of clients and brands including blue chip companies. Their work has made a significant impact and won them numerous accolades.
TVS is a renowned automotive brand that offers an innovative, reliable and dynamic range of 2-wheelers. The Company offers a range of innovative and reliable automobile models that incorporates a wide array of consumer choice including colour, performance and unmatched mileage. In addition, TVS Lanka provides service excellence to customers through an extensive service network as well as the availability of spare parts.