Isobar Sri Lanka, a leading full-service digital agency part of the global giant Dentsu Aegis network, recently won the Digital Agency of the Year silver in Campaign Asia’s South Asia edition of the awards, held in Mumbai last week. The win sets new benchmarks for the thriving local digital services industry, as Isobar Sri Lanka, just one year old clinched the momentous occasion having recently started their operations in the country.
The coveted Silver award was presented to Isobar in recognition of its deep understanding of the digital behavior of Sri Lankan consumers and their uniquely compelling content creation that has driven record breaking social engagement results reaching online audiences in new and innovative ways. Today Isobar have carved a name for themselves as the go-to content marketing agency in Sri Lanka. Isobar’s performance this past twelve months has demonstrated significant new business gains which contributed to over 70% of the revenue with the agency’s total revenue growth being higher than the current industry average.
Expressing her delight over the prestigious win, Neela Marikkar, Chairperson and Managing Director of Dentsu Grant Group and Dentsu Aegis Network Sri Lanka said, “Having started our local operations just one year back, we are thrilled to be awarded the Digital Agency of the Year Silver award by Campaign Asia – South Asia, which places us among the top-notch digital agencies in South Asia. Isobar Sri Lanka’s ability to grow at more than double the industry growth and our role in the industry as an innovator by harnessing technology and process improvements that deliver speed, efficiency and convenience to our valued clients have been deemed exceptional by Campaign Asia. We are well set for a record-breaking journey ahead and I would like to congratulate all members at Isobar Sri Lanka on this significant achievement.”
Today, technology has become the backbone that evolves human interactions, connections and social dynamics. Isobar Sri Lanka is one of the few digital agencies in the country who are extensively using emerging technologies such as artificial intelligence (AI), Internet of Things (IoT) and behavioral economics to understand patterns and interests of individuals, groups and communities. With the vision to become Sri Lanka’s number one full-service digital agency, Isobar Sri Lanka is gradually progressing to be the one-stop-shop that brings data, creativity and technology together to develop stories that connect with the audience on a very individual level.
Commenting on the win, Chamith Buthgumwa, Director of Isobar Sri Lanka said, “It is indeed a great honor for us to be recognized with this industry-leading award at a prominent forum as Campaign Asia. Isobar approaches every assignment with twin lenses of strategy and creativity. It is the first agency to not just forecast but also to adjust to the fast shifting communications landscape and embrace constant change. We want to be the number one full-service digital agency in Sri Lanka, were we will work with the most motivated people to build exceptional brands".
As the digital arm of Dentsu Aegis Network, the premier advertising agency in Sri Lanka, Isobar Sri Lanka is at the forefront of the digital revolution. The agency believes in bringing a human touch to the digital marketing realm by connecting consumer touch points that enable brands to engage consumers in new and innovative ways. Isobar Sri Lanka offers several vital digital services for its client portfolio including paid search, programmatic buying, social media, display, ORM, mobile, analytics, and strategy consulting.