Realizing a national marketing achievement and a bankers’ dream, Seylan collected four Golds, for Marketing Campaign of the Year, Best Revitalized Brand, Best Loyalty Scheme and Best use of Social Media award and their Deputy General Manager, Tilan Wijeyesekera walked away with t he ‘Marketing Professional of the Year’ award.
The banks Savings brand, Seylan Sure carried away ‘Two Golds’ for ‘Best Loyalty Scheme’ and the coveted ‘Marketing Campaign of t he Year’. Whilst one of the banks flagship brands, Seylan Tikiri, the pioneer in the value added minor’s savings account category, clinched t he ‘gold’ for ‘Best Brand Revitalization Award’, recording its second win for 2014 after winning an award in October at the SLIM Brand Excellence awards for Turnaround Brand of the year. Seylan Bank also clinched the gold award for the Best use of Social Media in Marketing.
“We are thrilled and honored to be recognized across the board for our efforts in strategic marketing and innovative servicing at a global level. To have competed with other international players and emerge as winners in five categories in a prestigious i nternational award scheme is a validation of our strategic approach which reaches the hearts of the Sri Lankan consumer in every part of the country.
“Winning alongside international consumer heavyweights is a national achievement. These awards reaffirm our continued efforts to push standards beyond traditional paradigms and offer our customers the best value added products in the market, through both traditional channels and contemporary digital platforms,” stated Tilan Wijeyesekera t he DGM responsible for Liability Product Management, Digital Alternative Channels, Housing Loans Product Management and Marketing.
To reach out t o t heir retail customers, which form the backbone of a commercial bank, Seylan Bank’s Marketing and Liability Product Management team sliced through the clutter and competition in the banking industry, using a potent mix of i nnovation, simplicity and engagement to appeal to its target consumers.
The annual Global Marketing Excellence Awards is organized by the World Marketing Congress and CMO Asia and is dedicated to high level knowledge Exchange through Leadership & Networking amongst senior CMOs and brand decision makers across industry segments. Awards for 2014 were worked out under the theme ‘Looking Forward, Looking Back: Drawing on the past to shape the future of marketing’
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