Headed by renowned personalities in media and marketing, SAPRO has grown into a full service advertising agency with expertise in all marketing disciplines. Driven by their vast experience, SAPRO goes beyond traditional advertising to effectively strategise media placement strategies that convert impactful creatives into winning campaigns.
SAPRO believes that great work is something conceived, nurtured, produced and evaluated together. World class research techniques coupled with deep understanding and analysis assists in creating the right communication, for which online and offline media plans are crafted by SAPRO aiming specifically at the right target audience. Strong relationships maintained with leading media agencies enable volume discounts, impactful placements and bundles of media benefits from which the client benefits immensely.
The Public Relations arm of SAPRO excels in creating natural connections linking brands to consumers with constant monitoring of all types of media to seize timely, current-event driven opportunities that can strongly etch brands within consumer minds. Marketing efforts are amplified by the event management team that focuses on bringing brands to life though unconventional approaches with maximum memorability.
Social media strategies that drive consumer engagement are built by the experienced digital and e-marketing team at SAPRO with emphasis on increasing not just the number of followers but essentially improving the quality of followers and interactions converting usage of social media into parameters improving brand equity and successful sales leads.
“We challenge our team to delve beyond the superficial, to take an immersive approach to understanding the consumer and how they interact with brands and communications in the real world. We differentiate ourselves by the approach we take on our work and the effective execution that takes place throughout the entire process of communication.” Says Thakshila Perera – Head of SAPRO.
“The creative communication idea generated after careful consideration of research on the market, seamlessly flows in to above-the-line and below-the-line activities with the expertise of the team at SAPRO itself. The message is communicated to the right target audience via a well mapped out media strategy, effectively developed into a PR plan and constantly reminded through a highly result based social media strategy. The message is brought to life at key consumer touch points through events and activations that enhance brand conviction and loyalty” she added.
The expansion of SAPRO aims at benefiting their clientele with the added convenience of having all disciplines of marketing available under one roof that transforms into cost savings as well as more impactful communication.