People’s Leasing & Finance PLC (PLC) has scaled up from 21st to 17th among the “Top 20 Most Valuable Brands”. The rating was revealed as an outcome of the research study in the 05th annual brand valuation edition released by Brand Finance. PLC brand was rated AA- and valued at Rs. 4,265 million compared to Rs. 3,015 million in the previous year under the Financial Services (Leasing) sector. The PLC brand is the top brand with AA- rating in the non banking financial services sector while the second slot in the banking segment has been taken by the parent, People’s Bank with a brand value of Rs. 19 billion.
Also important to note is the steady increase in rating in just four years from 2009 to 2013. The Brands Annual 2013 is published by Media Services (Private) Limited and lists and profiles Sri Lanka’s leading brands. Brands Annual is considered the most comprehensive analysis of brands in this country – the rankings and analyses are compiled by Brand Finance Lanka.