Me Idea, the creative agency of Loops Solutions, the leading digital marketing company in Sri Lanka was launched on Friday, 21st February 2014, offering for the first time in Sri Lanka, one of the most innovative and creative solutions to revolutionise the marketing industry through crowdsourcing.
The concept of ‘by the people, for the people’, though recognized and strengthened in many other spheres, has often been circumscribed to a great extent in other areas of utmost importance. Most companies in Sri Lanka offer goods and services which would be very beneficial to individuals and communities, but are faced with the seemingly arduous obstacle of having to convince their market of how they could make a difference. This is where Me Idea, the sister company of Loops Solutions, comes in as a catalyst of change, having recognized that the wealth of the nation is its people: it is the people themselves who possess the key to convince others of the benefits of availing themselves of some necessity or luxury.
Me Idea works on the premise that every idea counts and with the exponential growth in the use of social media and its immense potential in networking individuals and communities, the perfect platform can be created to harness ideas of over 2.3 million people island-wide. Unlike traditional creative agencies with a limited pool of a few contributors, Me Idea recognizes that there are thousands upon thousands of individuals with brilliant ideas and who might possess that one idea that makes the difference.
"As we have been operating in this space for over 4 years, we have realised that there are so many creative people out there with outstanding ideas. Regardless of gender, age or profession the potential is seamless because creativity knows no end. There are sometimes lawyers, teachers, businessmen or even students, home-makers, accountants or drivers with fantastic ideas and who would like to sharpen their creative instincts with the prospect of also earning from them" said Shehan Selvanayagam CEO of Me Idea.
“There is certainly a need for fresh ideas in the market and what better way to tap into resources that would otherwise be wasted if not through the largest networking mechanism? It is also not everyday that a creative artist from a remote village in the island has the opportunity to associate with top brands in the country or even internationally” commented Shehan.
He further went on to add "Of course the process does not end with the idea. We have a brilliant team that will not only fine-tune ideas, but also support and facilitate the entire process ensuring high quality and efficiency, resulting in the most viable solution to our valued clients. The key to our success so far has also been the fact that we work as a family, recognizing our individual roles and complimenting each others’.”