Hasrath Munasinghe among top 100 marketing leaders

HASRATH MUNASINGHE (CENTER) AFTER RECEIVING THE AWARD

Commercial Bank’s Deputy General Manager Marketing Hasrath Munasinghe has been named one of the ‘100 Most Talented Global Marketing Leaders’ by the Chief Marketing Officer (CMO) Council.This prestigious accolade was presented at the 2014 Global Marketing Excellence Awards of the World Marketing Congress at Taj Land’s End, Mumbai recently.

The World Marketing Congress is an annual event at which marketers from around the globe are rewarded for their achievements. Recipients are selected by an experienced and prestigious panel of judges after many rounds of evaluation which assess their leadership in achieving marketing excellence, brand building abilities and outstanding contribution to mentor marketing professionals. Candidates from more than 50 countries are considered for this award.
This is the second international marketingrelated award won by Munasinghe this year. In August, he was recognised as ‘Marketing Professional of the Year’ at the CMO Council Global Brand Excellence Awards in Singapore.

He holds nine professional and academic qualifications including two Masters qualifications, a MSC in IT from the University of Moratuwa and an MBA from the University of Southern Queensland, and a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing (CIM) UK. He has the distinction of being the youngest Sri Lankan to achieve both FCIM-UK and FSLIM status.

Hasrath Munasinghe counts 20 years of hands-on experience in Marketing, Sales and Communications, of which 15 have been in management. He has been involved in building many iconic brands in Sri Lanka in broadcast media, personal care and mobile telecommunications and has won multiple Gold awards for his efforts from the Sri Lanka Institute of Marketing (SLIM).

Adjudged one of the ‘Ten Outstanding Young Persons’ (TOYP) in Sri Lanka in 2013, Hasrath was twice named in the ‘Top 40 under 40’ list of the top 40 executives under 40 years of age in Sri Lanka by Echelon magazine. He is also a recipient of the Achievers and Leaders International Award from the Sri Lanka-India-South Africa-Singapore Partnership Summit.

Hasrath has taken part in many local and international forums and seminars as a speaker, panellist, moderator and trainer in ten countries. He contributes articles and papers to journals and publications on the topics Marketing, Corporate Communications, CSR and Sustainability, conducts guest lectures at the Center for Banking Studies of the Central Bank of Sri Lanka and is a part time guest lecturer at several educational institutes.

Hasrath also served as a Board Member and Treasurer of the International Advertising Association (IAA) Sri Lanka Chapter and is a Council Member of Chartered Certified Management (CMA Australia) Sri Lanka Chapter. He is a member of the Sri Lanka Institute of Directors (SLID) and a member of the Association of Professional Bankers (APB), Sri Lanka.

Hasrath has held many positions in bodies and committees including committees of CIM and IAA, and the “Chilies.” He also held the position of Chairman of the organising committee of “Brand Mantra” the most sought after marketing and brand management training programme in the country.He currently serves as a board member of the Chartered Institute of Marketing (CIM) Sri Lanka region, on several committees of other institutes, and is a Trustee of the Commercial Bank’s CSR Trust.