Over the years, hundreds of Poson pilgrims have been rescued by lifesavers deployed by AVIVA NDB Insurance.
31 May 2012 Colombo: This Poson too, for the 19th consecutive year, AVIVA NDB has made the customary arrangements to keep watch over the pilgrims who bathe in the reservoirs in and around Anuradhapura, Polonnaruwa and Dambulla. Poson full moon day is on June 4. Over a million pilgrims visit Mihintale to commemorate the introduction of Buddhism to Sri Lanka on this historic day. AVIVA NDB Insurance has planned to deploy 575 lifesavers this year as a part of the Poson safety campaign to safeguard the pilgrims. The lifesavers are volunteers from the Sri Lanka Police, the Navy and the Life Saving Association of Sri Lanka.
Apart from facilitating the presence of lifesavers, the Company conducts an extensive safety awareness campaign during the Poson season using mass media, especially TV and radio broadcasts to communicate the message islandwide. Hoardings at prominent locations and pennants along the streets in the Sacred City are part of this campaign to safeguard unwary pilgrims. In addition, the company distributes safety leaflets reminding pilgrims that bathing in the tanks and reservoirs should be restricted to locations identified as safe with warning boards installed by AVIVA NDB to reiterate the message. Broadcasts through the public address system in the Sacred City amplify the message further.
The free shuttle service “Poson Vandana Train” will be operating between Anuradhapura and Mihintale for the convenience and safety of devotees.
Amal Perera, General Manager, Marketing & Bancassurance said: “We take pride that our Corporate Responsibility initiatives like the Poson safety campaign, are relevant to the needs of the nation.”