Hot on the heels of its ‘Win the World’ promotion, the Arpico retail chain has announced it will send eight shoppers to the 2015 ICC Cricket World Cup final in Melbourne, significantly upping the ante in the supermarket stakes.
Shoppers who make purchases to the value of Rs 3,000 to Rs 7,500 till 7th March 2015 with three nominated brands will be eligible to win four packages to the final, including air tickets, star-class accommodation and match tickets, the supermarket giant said.
Purchases exceeding Rs 7,500 during this period will entitle shoppers to go into a draw for four more places at the World Cup final, with Business Class travel to and from Australia.
Aptly titled ‘Arpico Power Play,’ the sensational promotion awards those who meet the eligibility criterion with an additional winning chance for every purchase of a nominated brand above the stipulated minimum of three.
The nominated brands participating in the Arpico Power Play promotion are Todlo Baby (body, hand & face lotion), Dove, Lifebuoy, Axe, Maliban (Biscuits), Coca Cola, Flora (paper tissues), Prima Kottu Mee, Snickers, Galaxy, St. Clair’s (Tea), and Aer (Air fresheners).
“Being at the ICC Cricket World Cup final is one of the most thrilling experiences imaginable for a cricket fan,” said Minodh de Sylva, Head of Marketing at Richard Pieris Distributors. “It is hard to think of a better way to reward our shoppers, most of who are passionate about cricket. The Power Play promotion is yet another great incentive to shop at Arpico.”
He said purchases to the required values at all Arpico Supercentres and Arpico Daily Supermarket in Sri Lanka with the nominated brands will be eligible to participate in weekly draws from which a winner would be announced each week.
Besides the possibility of winning one of the eight places at the ICC Cricket World Cup final, these outlets would offer shoppers 25 per cent off on daily essentials, household Items, electronics and up to 20 pre cent furniture during the promotion period, he added.
A similar promotion, ‘Win t he World’ conducted by Arpico in December 2014, at which the company offered 25 holidays t o 15 destinations in North and South America, Europe, Africa, Asia and Australia, saw more than 200,000 qualifying coupons in one month, and generated record sales.