LAUGFS Holdings, one of the largest diversified business conglomerates will be re-launching its gas and lubricant corporate brands with the unveiling of new logos and packaging. The new logos will portray the company’s new aspirations within and beyond Sri Lanka and represent and further renew the vision of LAUGFS from a pioneering local energy provider which is now transforming in to a strong ‘Glocal’ player, with a regional presence.
“The reinvention of our logo symbolizes the ever-evolving spirit of LAUGFS and our commitment to a continuous focus on building lasting trusted relationships by constantly finding ways to create value,” W.K.H Wegapitiya, Chairman of LAUGFS said. “With the new face not only is LAUGFS investing for growth for the next decade but is also confident of capturing the full spectrum of the power and energy sector from gas, petrol, lubricant to renewable energy sources in Sri Lanka and regionally.”
The new LAUGFS Gas logo has been designed to represent the company’s strategic foundation. It draws inspiration from the flame of Liquid Petroleum Gas (LPG)and symbolizes the shape of Sri Lanka with the soft curves indicating continued quality and improvements for success. The yellow background in the logo indicates the corporate stability, optimism, and responsible corporate citizenship while the blue flame represents the pure flame and efficient burn of LPG.
The trusted brand, LAUGFS Gas has chosen actress Pooja Umashankar as its brand ambassador.Having already spread its wings to Bangladesh, LAUGFS is committed to contribute not only to the local power and energy sector but most significantly to the Sri Lankan economy by becoming an international player reaching out to other South Asian countries and markets as well. As an investment for growth in the LPG sector, of the larger power and energy industry,LAGUFSGas has already invested in a LPG import/export Terminal in the Magampura Mahinda Rajapaksa Portand has ventured into shipping and logistics to assume its new role of an ‘energy exporter’.
“We are a company that serves with passion. At LAUGFS we consider our employees to be one ofour greatest assets. They are trained to honourtheir commitments and take ownership of their actions while being dependable and consistent in what they say and do. This is an integral part of the company's mission,” Thilak De Silva, Managing Director of LAUGFS said. “We also believe that the expansion will be able to offer more employment opportunities to Sri Lankans both here and over-seas.”
The rebranding of lubricants will see a new vibrant look being used by LAUGFS to deliver products that meet or exceed industry standardswith the introduction of an improved formulation to suit local dust, heat and road conditions. Apart from the new logo there will be new packaging in the different automotive segments for diesel, petrol and the motor cycle categories. The novel featuring “View Strip” which is on the bottom of the label shows the type of vehicle that the respective oil can be used for. This is a breakthrough feature in lubricant product packaging in the island. Aspecialized three-wheeler oil will also be introduced to the market under the brand name of Actron.
The new lubricants logo was created drawing inspiration from the natural form of an oil drop and it will also symbolize the shape of Sri Lanka. The white area in the middle of the logo depicts the very heart of Sri Lanka, strongly positioning the brand leadership with the softer curves around the oil drop showing a continuous and smooth flow, reflecting the drive for success, island wide reach and the strong spirit in meeting the energy expectations of a nation.
The new Brand Ambassadors for lubricants will be Dilantha Malagamuwa, the islands most successful international motorsports personality, who has been able to fly the Lankan flag high overseas with his international accolades&Ushan Perera, theracing champion, who has won many local ‘Champion Driver’awards. The new Brand Ambassadors for LAUGFS Lubricants also include the singing sensation Bathiya and Santhush who will be featured in a music video with the brighter side of how lubricants in daily life.
Founded in 1995, LAUGFS today has expanded across 20 industries, establishing a strong presence as a leader and pioneer in the power and energy, retail, industrial, services, leisure, logistics and the real estate sectors in Sri Lanka and beyond.