DSI Introduces Aurelia to Sri Lanka

Mr. Thusitha Rajapaksa, Managing Director, D. Samson & Sons (Pvt) Ltd, Mrs. Kaushalya Perera, Director, D. Samson & Sons (Pvt) Ltd and the members of the senior management at the opening ceremony.

D. Samson & Sons (Pvt) Ltd recently celebrated the opening of a traditional ethnic wear brand ‘Aurelia’ to the Sri Lankan market.  The flagship store is located at 318, Galle Road, Wellawata, Colombo 06.

Mr. Thusitha Rajapaksa – Managing Director of D. Samson & Sons (Pvt) Ltd, Mrs. Kaushalya Perera – Director of D. Samson & Sons (Pvt) Ltd and other members of the senior management were participated for the opening ceremony. 

Aurelia is a fashion brand with classic designs and modern silhouettes with everyday functionality. It caters to the modern Sri Lankan woman who seeks a branded experience (quality and convenience) in the ethnic wear segment. The product line is a combination of fashion and comfort, style and quality and is a must-stop for all ladies.  

Aurelia offers diverse merchandise like kurtas, Kurti’s, Tops, Fashion bottoms, leggings, churidars, tights and SKD (3 piece full set). The brand presents simple, classic designs that are trendy, practical, yet rooted in traditions and it promises to provide readily beautiful products that are relevant in every walk of life.  

D. Samson & Sons (Pvt) Ltd, the marketing and distribution sector of the DSI Samson Group is one of the largest retail networks in Sri Lanka, providing footwear, accessories and apparel to the local customer. The organization is the sole distributor of local footwear brands; DSI, Ranpa, Samsons, Jessica, Silviar, Waves, Beat, Supersport, Piccaso and AVI, whilst Aurelia is the latest addition to the collection of international brands distributed by the company, which also includes Reebok, Puma, Fila, Clarks, Liberty,  Florsheim, Redtape, New Balance, INC.5, Flitflop, Sketches,  U.S Polo Assn. and W.