Apollo Tyres has now become a full-range player in the Sri Lankan market with the introduction of its two-wheeler tyres.
Rajesh Dahiya, Group Head, Sales (India, SAARC & Oceania), Apollo Tyres Ltd and Jagath Samarsekhara, CEO, Ideal Wheels & Tyres launched Apollo’s two-wheeler tyres in Sri Lanka in the presence of company’s business partners and customers.
Since its introduction to the Sri Lankan market in 2011, Apollo’s products have been well accepted across the country and this prompted the company to introduce its two-wheeler range as well to service the estimated 250,000 – 300,000 vehicles a year market, while Sri Lanka contributes towards more than 20 percent of the company’s exports to SAARC countries.
The roads and vehicles in Sri Lanka are very similar to those of India, where Apollo Tyres enjoys leadership position in various product categories. The company also has an Apollo Zone in the up-market area of Galle Road in Colombo, which is operated by Ideal Wheels & Tyres (Pvt) Ltd.
Commenting on the introduction, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said “With Sri Lanka being the top island economy of the future, and FDIs in the country increasing nearly 150 percent in 2016, we see this is as an opportunity for us to increase our focus here. We are looking at capitalising on the increasing automotive sales, especially the two wheelers and we are using our Indian experience on the kind of tyres, services and training required to allow vehicle owners in this country to maximise on product performance.”
Ideal Wheels & Tyres, which is the sole distributor for Apollo Tyres in Sri Lanka, is lead by Nalin Welgama, Chairman, together with Aravinda De Silva, who is the company’s Deputy Chairman. The day- to-day operations are handled by its CEO, Jagath Samarasekara.