Having started their journey 48 years ago Sunshine Healthcare Lanka Ltd has emerged as a strong market leader in the pharmaceutical business.
Today they market over 2000 pharmaceuticals, neutraceuticals, medical diagnostic equipment and surgical products to over 2800 pharmacies and to over 3000 doctors, hospitals, pharmacies and other healthcare institutions, the best in healthcare services.
In a bid to streamline and automate their processors and operations and manage the challenges of maximising the efficiency and effectiveness of their teams of medical representatives they recently signed up with Axienta a leading company in the market in offering a mobile enterprise solutions platform namely FIWEX .
Speaking of this initiative, Shantha Bandara , General Manager Operations stated “ With a large team of medical representatives that deals with busy medical professionals day in and day out, our thinking was that we needed a system to accurately track, monitor and manage our specific business processes to deliver more results with fewer efforts. We chose Axienta for the functionality and flexibility of their technology, their in-depth experience in the pharmaceutical space and ability for rapid deployment.”
Outlining the benefits reaped through this venture he said “By automating our processes we have been able to focus more on integrating our operations greatly through the tools, data, and insights provided by the system. It has enabled our team of medical representatives to save data entry time and increase the number of visits made by them, which in turn has boosted their productivity.
He added “Since our representative’s work in diverse geographical areas across the country, Axienta’s CRM solution has become a key to connecting them across the entire company to collaborate and share information securely from anywhere using this solution on their mobile devices. The dashboards offer complete visibility, leading to transparency of all the activities of our 200 medical representatives that comprise of 40 teams handling over 300 brands. Heads of departments, supervisors and team leaders now have the ability to plan and monitor activities of all our medical representatives on a daily basis for each brand that they promote.”
Shantha concluded by saying “We are happy to note that we made the right move in deploying this solution as it has added a whole new level of agility to our business and has improved the productivity of our medical representatives leading to a win-win situation for the company within the last year.”