Oppo A57 amongst world’s highest selling smartphones

Oppo, the leading global technology brand has created a benchmark in their smartphones sales globally and the Oppo R11 and Oppo A57 have become respectively the third and fourth highest selling smartphones globally, said a survey conducted in July, 2017 by Counterpoint Research group.
Among these two highest ranked smartphones, the Oppo A57 is available in 
Sri Lanka. 

“Oppo has been one of the fastest growing brands globally thanks to the popularity of models including the mid-tier Oppo A57 and the flagship Oppo R11,” highlighted Counterpoint Senior Analyst Pavel Naiya, in the report.

Counterpoint is a global research firm specializing in technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. They have all been in business situations where key strategic and operational decisions have to be made based on the best available information.

“The growth of Chinese brands is an important trend which no player in the mobile ecosystem can ignore. Chinese brands are growing swiftly thanks not only to smartphone design, manufacturing capability, and rich feature sets but also by out-smarting and out-spending rivals in sales channels, go-to-market, and marketing promotion strategies,” added Counterpoint Associate Director 
Tarun Pathak. 

The Oppo A57 is a selfie focused smartphone in the mid-range price bracket with a 16MP front camera with f 2.0 aperture and a 13MP primary camera as well. It is known for fantastic image quality —with images having good details and rich colours in daylight with zero noise. It has 5.2-inch IPS (1280 x 720 pixels) display, an Octa-core Snapdragon 435 processor, 3GB RAM, 32GB storage with expandable storage and a 2,900mAh battery.

There are many more reasons that contribute to Oppo’s fast growth. In recent years, Oppo has put tremendous effort into manufacturing, hardware development and deep software customisations such as ColorOS.

Besides years of hard work on company management, channel optimisations, solid mobile photography R&D and deep customer insights, Oppo has also achieved the strict management of top supply chain partners and has developed 
leading collaborations.

The Oppo A series is one of the most popular product series in the smartphone industry today. The Oppo A57 is popular with young and sophisticated users alike across the globe. In the first quarter of 2017, the Oppo A57 model became one of the best-selling Android phones in the world, according to Strategy Analytics. Favoured by young consumers by virtue of its fashionable appearance and greatly enhanced user experience, Oppo A57 will continue to bring the excellent experiences to more and more fans around the world.

Besides dual selfie camera, the flagship model Oppo F3 is also equipped with a 13 MP rear camera that has a 1/3-inch sensor and PDAF technology. The F3 is equipped with an octa-core processor, 4GB RAM and 64GB ROM backed by the ColorOS 3.0, assuring a seamless and snappy performance. The embedded triple-slot card tray allows two nano-SIM cards and a micro-SD card to work simultaneously. The F3 gets a higher energy density 3200mAh battery which gives longer endurance. In the real use simulation test, it lasted for more than 15 hours.