Huawei announced it was recorded as the fastest growing smartphone brand with a market share of more than 30 percent as at December 2016.
Propelling further the brand’s exclusivity within the smartphone market globally, Huawei had also made it to higher rank as one of the most valuable brands for the year 2017 under Brand Finance the Global 500, as the number 40 brand in the list.
Huawei chose to associate their brand with Singer Sri Lanka due to its brand reputation that was evident amongst the Sri Lankan public. Having started from zero base in 2012, Singer had successfully assisted in propelling Huawei’s brand image and market share to over 30 percent by the third quarter of 2016, according to latest analysis from user experience research experts GfK.
Henry Liu - Country Head Huawei Device said, “Huawei’s smartphone market first emerged in Sri Lanka in 2012 and through an effective partnership our exclusive distributor in the country Singer Sri Lanka, the brand very swiftly captured the interest of local smartphone enthusiasts after establishing itself as one of the most innovative, revolutionary, economical and reliable smartphone brands amongst its competition in the country. We appreciate Singer Sri Lanka’s contributions for having brought Huawei to this level and as our focus is only to bring the best to Sri Lanka. 2017 is going to be an interesting year for all of us and Huawei fans as we set to be the number one brand in this country”.
Matching its aggressive sales promotions, Huawei has also expanded its Service Centres across the country in key locations such as Bambalapitiya, Anuradhapura, Galle and Jaffna.