Since 2011 Etisalat has been part of activities such as Social Media Day and Twitter Premier League Sri Lanka.
Reinforcing their partnership with Twitter last monthEtisalat stepped in as the main sponsor for TweetupSL held at Trace City, Maradana.
“Twitter holds a niche in the Social Media Universe. Etisalat Lanka identified the importance of Twitter as a social media platform and the value that the Sri Lankan Twitter Community contributes to broaden the digital penetration be it through day to day conversation or actively communicating crisis situations,” Talia Pereira, Senior Executive Advertising and Digital Media of Etisalat Lanka stated.
Etisalat values the notion of bringing people together and as a brand are proud to be part of social engagement activities of this nature. Twitter is one such avenue which is used to communicate with limited content and has become a platform that has nurtured unbreakable bonds.
Testing the bonds that were created on twitter, we conducted a Twitter engagement activity with the hashtag #UnbreakableBonds was launched prior to the TweetupSL session in December. Further elaborating on the activity Talia noted that the participants of the activity had to use the hashtag #UnbreakableBonds in a creative status and tag their twitter friends. The tweets with the most creative statuses were given a gift during the event.
The event saw a participation of over300 young professionals, techies and start-up owners. Majority of the crowd who were Millennials and Gen Z, who are almost always online, connected over numerous social networking platforms - mainly Twitter. The event had a number of competitions/activities, gift giveaways, presentations and was a fun filled day allowing the participants to network in a physical environment.