BBDO demonstrated its top class creative capabilities by winning the ‘South Asia Creative Agency of the Year 2015’ award at the Campaign Asia-Pacific Agency of the Year awards held at a gala dinner in Mumbai on December 7.
In fact, all its South Asian agencies won big. BBDO India Chairman and Chief Creative Officer Josy Paul was named South Asia Creative of the Year 2015, BBDO Pakistan won ‘Pakistan Creative Agency of the Year 2015 - Gold’ and BBDO Lanka contributed with the ‘Rest of South Asia Creative Agency of the Year 2015 – Bronze’ award.
This is the second time that BBDO Lanka has entered the competition and won an award. In 2012, soon after completing only its first year of operations and in the inaugural year of the award being launched for the region of South Asia, it took home the Rest of South Asia Creative Agency of the Year – Silver. BBDO Lanka was also awarded the Agency of the Year award at its Effie Awards Sri Lanka debut in February this year.
BBDO Lanka MD Santosh Menon said, “We feel proud to be a member of such a winning creative agency network. And we feel great to have been able to contribute to this big win in South Asia. As a young agency in Sri Lanka we feel thrilled to be able to reach such great heights in such a short period of our agency life.”
Senior Account Director Chanithi Gunasekera added, “It has been a very active and eventful year for us here at BBDO Lanka and we could not have won this award without our clients who gave us the opportunity to do the work. We would like to thank each of our clients for the opportunity to work on their businesses, without whom this award would not be a reality.”
Campaign Asia-Pacific’s Agency of the Year awards, now in its 22nd year, celebrates the achievements of the region’s advertising industry. The awards recognise inspired leadership, management excellence, outstanding business performance and overall achievements in Asia Pacific’s advertising and communication industries. The prestigious Agency of the Year competition recognises excellence in local markets through five separate regional competitions.
The judging panel comprised of senior marketers from key business categories and Campaign magazine editors. Entries were open to all media, advertising, creative, digital, PR, independent and specialist agencies from all countries in the Asia-Pacific region – whether big or small. Only work done during the period October 16, 2014 to October 6, 2015 was considered.
Associate Creative Director Theja Kalubowila commented, “BBDO’s mantra is ‘the work, the work, the work’ and we believe in great work that is both creative and effective and based on simple but deep insights. Our major campaigns this year have been a good reflection of this ethos, be it the One Million Tree Stories campaign based on a simple insight that resonated with people everywhere, the quirky, memorable, simple and effective Buckets of Happiness or our very own #CheerFor4 that reflected our playfulness, showcased our strength in local insights and was unafraid to venture into new territory and experiment.”
Associate Creative Director Roshan Quintus added, “Basically in our creative business what we do is making connections between a person and a product or service. Naturally some objectives create a context for creative and effective communications. The work what we did was simply responding to these opportunities by bridging the connections among different phenomenon using ideas that work in every perspective.”
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