MEC and GroupM’s NewCo Global CEO Tim Castree today announced that MEC Sri Lanka General Manager Namalie Herath will take on the role of CEO of the newly combined MEC and Maxus ‘NewCo’ agency in Sri Lanka when it launches in January 2018.
Namalie will lead a new team in the NewCo agency which will include the very best talent from both MEC and Maxus. Namalie has led MEC Sri Lanka since 2013, playing an instrumental role in transforming the business into a modern, digitally-led agency. She also steered MEC through its exponential growth in 2015/2016, adding a significant number of new clients to the agency’s portfolio. The new role is effective January 2018.
MEC and NewCo CEO Tim Castree commented: “We’re merging Maxus and MEC to form a brand new billion dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Namalie’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Sri Lanka a formidable future-facing agency.”