Leo Burnett Sri Lanka has been ranked as one of Asia’s Top 50 Agencies by Campaign Brief Asia, Asia’s most influential creative advertising trade magazine. Leo Burnett Sri Lanka is the only agency from the ‘Rest of South Asia’ geographical category to be included in this list.
This ranking follows a trajectory of recognition for Leo Burnett Sri Lanka among Asian agencies: in 2016, Leo Burnett Sri Lanka has retained its ranking from 2016 where the agency was also included in Asia’s 50 Hottest Agencies List.
“We are honoured to be ranked in Asia’s Top 50 Agencies this year,” said Leo Burnett Sri Lanka Managing Director Ranil de Silva.
“Having celebrated our 18th anniversary, we are coming of age at a transformative time for the industry and our work is being recognized across the region and even globally. This ranking is a recognition of our creative reinvention process as well as the tangible business growth we have delivered for our clients. It is an honour for Leo Burnett Sri Lanka to be amongst the 50 best agencies across Asia, which has been identified as the most dynamic advertising growth sector in the world.
We applied creativity in the way we run our business. The stakes were high, so we couldn’t think small. We took the changing landscape as an opportunity to completely reinvent our business.”
In the past year, Leo Burnett Sri Lanka has made seismic shifts in the way the agency operates, the way the agency built bigger and more integrated campaigns. The agency also changed the way it attracted future Burnetters and the kind of solutions the agency produced for its client problems. The agency’s biggest testimony to success is the amazing spirit of teamwork and collaboration it created across cross-functional teams.
The agency also won the company’s largest pitch and secured the entire integrated communication mandate for Mobitel.
Leo Burnett has also been committed to growing the knowledge base of clients and has organised regular knowledge-sharing sessions for clients with global marketing communications specialists and by carrying out client-specific pursuits to better understand people and their behaviours.
The Campaign Brief Asia ranking also took into consideration the awards and recognitions garnered by Burnetters from the Sri Lanka team for their effectiveness and creativity. In the past year, Publicis Sri Lanka Director Selonica Perumal was named one of Campaign Asia’s Top 40 Women to Watch.
Leo Burnett Sri Lanka Chief Strategy Officer Murtaza Tajbhoy became the first Sri Lankan to receive the IAA Champion Award, MSL Group Group Director Caryll Van Dort was invited to serve on the Spikes Asia Awards jury this year and Rinesh Jayaratne and Wasim Akram of the Leo Burnett and Arc Worldwide teams were selected to join an elite group of 50 industry professionals to attend the inaugural ‘Leader’s Studio’ programme by the Publicis Groupe.