Founder of ODEL and Embark Otara Gunewardene has pledged her support for Earth Hour Sri Lanka, for the fourth consecutive year.
Otara was nominated as a brand ambassador for Earth Hour in 2014 and since then, she has inspired thousands of Sri Lankans to join the Earth Hour initiative. Each year, Earth Hour engages hundreds of millions of people from all corners of the globe and inspires them to celebrate their commitment to protecting the planet, by switching off their lights for one designated hour. This year, Earth Hour is focusing on inspiring people to use their power, to change climate change.
As a supporter of Earth Hour, Otara Gunewardene calls upon all individuals, businesses and local communities to participate in Earth Hour’s monumental “switch off” on Saturday, March 25 between 8:30 p.m. and 9:30 p.m. local time and to go beyond the symbolic switch off, with a commitment to protect the environment and natural resources in our daily lives!
Commenting on the importance of Earth Hour, Otara Gunewardene stated, “Last year was the hottest year on record and Earth’s average temperature is increasing faster than ever before. We hear reports of extreme weather conditions from all over the world and we see our precious coral reefs and wildlife species disappearing day by day, right in front of our eyes. Global warming is no longer a concern of the future. It is happening right now, as we speak. It is altering our sea levels, the balance of our eco systems, as well as our weather patterns, all of which will have a serious impact on our daily life. It is time to take action. Let’s make a pledge to protect our plants and trees and to do our bit to reduce, reuse and recycle. Let’s go beyond the hour. Do not think for a minute that you alone cannot make a difference, it is the little things that we do together that will make a big impact.”
Otara is focusing on spreading awareness about the importance of Earth Hour online and she is creating a call to action across all of her social media platforms. A series of posts will be made to educate individuals on the significance of Earth Hour and the importance of addressing global warming and climate change before it’s too late. Additionally, Otara will deliver a video message which will highlight the current environmental issues that are being faced and she will stress how imperative it is to address them by protecting the planet.
Commenting on Otara’s support for the cause, Abdul Qadir Uvais - Country Manager, Earth Hour, Sri Lanka, stated, “Earth Hour is about the power of an interconnected global community that comes together to drive real action for the future of our planet. It’s an honour to have Otara supporting the initiative once again and we look forward to working with her to inspire others to join the global Earth Hour community.”