The Sri Lanka Tea Board (SLTB) has embarked on an innovative initiative to promote the Ceylon Tea brand during the global pandemic by distributing to the international business community ‘Ceylon Tea dyed’ face masks.
The face masks which have undergone a value addition process with the usage of Ceylon Tea dye, a by-product of iced tea manufacturing, is reusable upto 30 washes. The masks are natural antimicrobial (AATCC 100), bio-degradable, eco-friendly, and non-toxic.
The Ceylon Tea branded face masks are distributed on a complimentary basis in collaboration with the Ministry of Foreign Relations.
The SLTB said arrangements have been made to dispatch the branded face masks to over seventy five Sri Lankan missions around the world who would distribute the product to the end users.
Tea Associations, Tea Restaurants, International Exhibitions, Metro Stations, Government and Private Business Stake-holders, Tea Distributors, World Class Supermarket Chains and other public places such as Bandaranayake International Airport and Mattala International Airport have been targeted to distribute face masks.