Velvet soap marks ten years touching millions of Sri Lankans

2 November 2015 06:30 pm - 0 - {{hitsCtrl.values.hits}}

A A A

A decade ago, the dawn of a new era in beauty soap began with the launch of Velvet, a 100 percent locally manufactured soap bar.

Today, Velvet marks an impressive milestone in its jubilant journey, celebrating a rich history and recognition as a quintessential product enriching and softening the lives of millions of Sri Lankans.

Velvet has a deep understanding of local consumers who want to be pampered, to look and feel great, enjoy life and feel beautiful. Through genuine conversation, innovation and long standing heritage, Velvet continues to delight its consumers marketing a truly local product whilst maintaining global standards.

Over the past few years, Velvet has been the market leader of a very fiercely competitive beauty soap segment to adorn the crown as Sri Lanka’s No.1 beauty soap outshining long established local and multinational brands. According to LMRB household panel data (September 2015), Velvet has continued to affirm its status as the No.1 beauty soap in Sri Lanka.

“Ten years marks a significant milestone for a home-grown brand like ours that has today evolved to become the nation’s preferred beauty soap. We are thankful to our consumers for their strong emotional connection to the brand and for helping Velvet reap such outstanding success,” said Anushka Sabanayagam, Senior Brand Manager, Hemas.

“We know every woman wants to be pampered, to be well-groomed and healthy. Through intensive research and care to deliver expertly refined soaps, Velvet offers a luxurious bathing experience.”

The product range caters to individual preferences; rose & pomegranate for youthful skin, milk & almond for nourished skin, sandalwood & venivel for radiant skin, kohomba & aloe for clear skin and purple lotus & lavender for glowing skin. Velvet recently introduced its newest variant - water lily and sea mineral for soft rejuvenated skin making bath time more than just a cleaning experience.

“We have created a brand that’s distinctively Sri Lankan, something people from all over the world can appreciate. Our variants were developed to meet consumer needs for beauty and skin care knowing that women want to look and feel beautiful as this boosts their confidence,” Anushka added.

Over the years, the brand’s power and influence in the marketplace has been repeatedly recognised. Velvet won the coveted Brand of the Year 2014 at the Sri Lanka’s Institute of Marketing (SLIM) Brand Excellence Awards 2014. The brand was also bestowed the Local Brand of the Year and Product Brand of the Year category awards during the same awards presentation.

Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

Comments - 0

Add comment
Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Velvet soap marks ten years touching millions of Sri Lankans

Comments - 0

Add comment

RECOMMENDED

UDA owned land in Thalawathugoda; UDA Minister Prasanna Ranatunga under the spotlight for forceful occupation of reserved land

Loss-making SMIB faces political pressure in recovering loans

Baltimore Bridge Collapse: MV Dali, SL authorities anchored in mystery?

Has Sri Lanka become a potential hub for the illegal wildlife trade?

Spotlight on Moragahakanda Development Project Moragolla villagers lose livelihoods and down to one meal a day

Ambitious Sri Lankan jobseekers ‘trafficked into Ukraine war zones’

Western purple-faced langurs see blue!

Most Viewed in News

April 15 declared a government holiday

Corporal from Air Force Rugby pool killed in police shootout

Confusion remains if April 15 is a bank holiday

23 year old youth ends up having his testicles removed

Train fails to halt, crashes onto Colombo Fort platform

No decision to declare April 15 as public holiday

MIRROR CRICKET

Mendis, Mathews move up in ICC Test Rankings

Chamodi, Dewmi spins Sri Lanka U19 Women to big win

Amir, Wasim return to Pakistan national team

Sri Lanka captain quashes retirement speculation; sets sight on T20 World Cup Qualifiers

TODAY'S HEADLINES

Ruwan calls on Kotte Sri Kalyani Mahanayake Thera

Effectiveness of Sri Lanka’s legal system is questioned over alleged corruption: Chief Delegate

Public inconvenienced due to lack of transport

Ex-soldiers joining Russian military as mercenaries, Sri Lanka seeks details

Mendis, Mathews move up in ICC Test Rankings

Security raised for Champions League ties after threat

SLA target four events at Paris Olympic Games

Chamodi, Dewmi spins Sri Lanka U19 Women to big win