From left: Manager Finance Nauseer Ahamed, General Manager Shaeed Yoonus, winner Piyumi and Managing Director Asif Iqbal
The Factory Outlet (TFO), a growing name in the Sri Lankan clothing industry, recently announced the launch of a tailored ‘TFO Club’ loyalty programme, along with plans for multiple store openings within the next 24 months.
The launch comes on the heels of a highly successful social media campaign designed to reward and involve customers in the hopes of creating a consistently improved shopping experience.
‘‘Our goal has always remained to deliver a collection of the highest quality clothing and accessories for the entire family"
Speaking on the launch of the TFO Club and the social media campaigns that preceded it, Managing Director Asif Iqbal explained, “Our goal has always remained to deliver a collection of the highest quality clothing and accessories for the entire family. We have maintained this core belief throughout our journey and we believe it is the backbone of our success as a business. The launch of the TFO Club loyalty programme and the incredible success of our social media marketing are a testament to the impact and involvement each of our customers have on our business – they are our greatest strength and our best critics and we believe in maintaining dialogue and providing them with the best. I would like to assure our customers that the TFO Club is just the first in a list of planned innovations designed to improve the overall experience at The Factory Outlet.”
The launch event of the loyalty programme took place at the company’s flagship store on Havelock Road recently and was tied in with the presentation of loyalty cards to the winners of the social media campaign that preceded the launch. TFO Club loyalty cards were handed out to the media along with the winners of the campaign, by Managing Director Asif Iqbal, General Manager Shaeed Younus and other senior managers.