From left: Retail Genious (Private) Limited CEO Abishek Sithampalam and Findmyfare (Private) Limited CEO Thushan Shanmugarajah
Pic by Pradeep Pathirana
The creators of findmyfare.com today launched their latest e-commerce website, retailgenius.com.
The new website is Sri Lanka’s first and largest premium online market-place, and will enable customers to shop for all their favourite luxury retail brands, in one place.
retailgenius.com will play a crucial role in supporting the growth of the e-commerce industry in Sri Lanka, and will connect premium sellers with online shoppers who are in search of high-quality products. retailgenius.com will offer the best brands at a discounted price and will provide shoppers with added convenience.
retailgenius.com has entered into strategic partnerships with leading luxury retailers in Sri Lanka including premium clothing, electronics, watch and jewellery partners. Many more premium brands will be added to the website in the near future, making retailgenius.com a one-stop-shop for the very best luxury products.
The website will also feature the work of up-and-coming fashion designers, providing them with a valuable platform to showcase and retail their work. As an online presence is essential for businesses to grow, retailgenius.com will also help traditional brick and mortar retail stores to generate additional revenue by selling their products online. Customers will be able to place their orders and the selected products will then be delivered to their door-steps.
Customers will be able to try on the items that they have ordered and return them if they don’t fit. A variety of payment methods will also be offered, including cash on delivery, as well the option of paying online via credit or debit card.
The retailgenius.com website will feature a secure login function, a diverse product offering and price list, as well as an online catalogue. Shoppers will be able to access their online order history with ease and will also be guaranteed access to secure payment gateways and payment methods. findmyfare.com has a customer base of 100,000 customers who will be able to benefit from special discounts on luxury products sold on retailgenius.com, and this will also help drive traffic to the site.
Commenting on the launch of retailgenius.com Abishek Sithampalam, Director - retailgenius.com stated, “Keeping the needs of online shoppers in mind, we have created retailgenius.com to provide customers with quick and easy access to their favourite brands. Online shopping enables customers to save valuable time and money, it also is extremely convenient as you can search for everything you need, compare prices and then place orders, all in a matter of minutes. Following the success of findmyfare.com, we felt that we should expand our e-commerce model to other high potential industries. Sri Lanka’s retail sector is really thriving and there are so many high-quality brands available in the country, therefore we thought that an online retail platform would really help retailers and customers alike. retailgenius.com is the first premium online market place of its kind and will play a crucial role in supporting the growth of the local e-commerce industry, as well as the retail sector at large.”
The retailgenius.com site will also promote the different retail brands it features, by engaging with customers through Facebook, Google Ads, newsletters, radio and TV commercials, as well as ongoing press coverage. The retailgenius.com website will essentially invest in millions of rupees to promote the brands that are featured on the site and will handle all customer queries and support through a designated BPO call centre. Sri Lanka’s leading delivery companies have also partnered with retailgenius.com to provide added logistical support.
With the advancement of technology, the emergence of iPads, Kindle, mobile phones, internet and other electronic devices, e-commerce sites such as retailgenius.com challenge traditional business norms and help conventional retail stores to embrace new channels and platforms to drive their sales and revenue growth. Sri Lanka’s online business landscape is growing exponentially, and retailgenius.com is well-poised to take e-commerce in Sri Lanka, to even greater heights.