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DSI introduces ‘Inc.5’ to local market

18 January 2016 03:05 am - 0     - {{hitsCtrl.values.hits}}


DSI starts the New Year with a bang by introducing yet another new brand to the footwear market of Sri Lanka. 

Launched in 1999 by Regal Shoes, Inc.5 was created with the aim of filling the gap between the 16-35 age groups by designing trendy and stylish footwear. The brand that started off with just a single store in 1999, now spans all across India with 225 shops and 40 stand-alone stores, and is also the proud winner of the Shoppers Stop Pinnacle Awards as the Best Footwear Brand for three consecutive years. 

Inc.5’s footwear has always been synonymous with elegance, superior quality, design and excellent workmanship. Each pair of shoes is produced with extreme care and special attention is given to even the smallest of details. All products are made in state of the art factories where design, production and quality control are overseen by experienced artisans. The vision of the brand is to satisfy the most discerning and demanding of customers, seeking top quality shoes that offer a distinctive interpretation of each season’s fashion trends.  Inc.5 has carved a niche for itself as a brand that designs form, function, fashion and fantasy in every pair of shoes. 

The newly introduced, Inc.5 merchandise is now available at all DSI Premier, The Origin, DSI XClusive and Jessica stores. 

As the main marketing and distributing sector of the DSI Samson Group, D. Samson & Sons (Pvt) Ltd is one of the largest retail networks in Sri Lanka that provides footwear, accessories and apparel to the local customer. The organization is the sole distributor of local footwear brands; DSI, Ranpa, Samsons, Jessica, Silviar, Waves, Beat, Supersport and AVI, while also distributing international brands such as Reebok, Puma, Fila, Clarks, Liberty, Arena, Anta, Umbro, Florsheim, Redtape, Piccasso and Proline Fitness. The network of D. Samson & Sons (Pvt) Ltd spans more than 200 company outlets, 4000 dealers and 50 sales representatives island wide.

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