Tue, 07 Feb 2023 Today's Paper

Diva ‘Idame Vasanawa’ celebrates fifth consecutive year with novel activation campaign

21 May 2015 02:35 am - 0     - {{hitsCtrl.values.hits}}

A A A



Diva a brand of Hemas Manufacturing, which has transformed the lifestyles of its consumers, kicked-off its exciting mega consumer promotion ‘Idame Vasanawa’ for the 5th consecutive year in Homagama, with a large group of people staging a mock protest demonstration demanding land. 
The extremely popular and much anticipated promotion which just commenced will run until the end of July. The ‘Idame Vasanawa’ promotional team will tour island wide, igniting a heightened buzz and excitement during the period of the promotion.  A lively and exuberant ‘papare’ band will visit towns creating further awareness and excitement about the competition. 
Consumers who visit the promotions truck with a pack of Diva have the opportunity of doubling their chances of being eligible to win the grand prize of a plot of land close to Colombo; onsite at the truck consumers can drop off a coupon, when doing so they are also eligible to win attractive gifts of T-shirts and umbrellas instantly. Consumers can even take the Diva packet home with them and send in their entry via post to - P.O. Box 1289, Colombo.
In addition to the three land winners, who will be selected on a monthly basis, Diva consumers will also be entitled to win gold coins on a weekly basis and cash rewards of Rs. 10,000 on a daily basis. 
“Diva remains an exemplary brand in the country, touching lives. As a popular detergent with a loyal consumer base, over the years we have ensured that the brand engages with the people that delight in its offering” said Shanaka Fernando, Brand Manager, Hemas Manufacturing, commenting on the occasion.
“Through this initiative, we aim to ensure that our fellow Sri Lankans from all walks of life are rewarded for being loyal consumers” he concluded. Diva, as a brand touches the lives of all Sri Lankans, continuously striving to live up to the promise of making our daily life better. 
Diva currently has a range of washing powders, Diva Regular has a lime fragrance while the newly launched “Diva Flowers” is available in Rose & Lime and Jasmine & Lime variants. Diva also has a range of new and improved detergent soaps available in lime, lemon and jasmine fragrances. Diva white power detergent powder available in the supermarkets offers a   superior washing machine compatible detergent powder. Diva also offers a liquid blue product in order to give a complete laundry solution.

Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Sending Money,Online Books, Delivery Service, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop Sri Lanka

  Comments - 0

Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Sending Money,Online Books, Delivery Service, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop Sri Lanka

Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment




Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Sending Money,Online Books, Delivery Service, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop Sri Lanka

Pain and punishment

Should we spare the rod and spoil the child? Does it really happen? Children

Health System in the emergency room

Sandya Kumari from Kotahena has been experiencing chest pains since 2015 and

Canada’s targeted sanctioning of Gota and Mahinda

History was made last week when two former executive presidents of Sri Lanka

SC judgement on Easter attack: Court rules negligence stood in the way of avoiding most heinous crime

“On the ill-fated day of 21st of April 2019, this island home was awoken ru