The Chartered Institute of Marketing Sri Lanka (CIMSL) entered into a strategic alliance with Atlas (Ceylon Pencil Co. (Pvt) Ltd), Sri Lanka’s leading manufacturer and distributor of stationery products, to strengthen the knowledge and expertise of both fields.
With the purpose of enhancing high quality and integrity, the Memorandum of Understanding (MOU) signed between CIM and Atlas will mutually benefit both fields.
CIM Sri Lanka is the first International branch of CIM UK and is proud to claim the largest membership outside the UK. The institute has campaigned for greater recognition and excellence in the marketing profession in Sri Lanka through education, training and development.
Sanjika Perera Chairman of CIM Sri Lanka commenting on the partnership said, “We are grateful to be partnered with Atlas, as our official Stationery Partner of CIM. We look forward to maintain a long term partnership that will strengthen and mutually benefit both entities and we are very confident of the continued support of Atlas”.
Atlas provides a wide range of stationery products with cutting edge technology that can be used in school, work or at home with the intention of enhancing the experience whenever consumers use an Atlas product. Atlas use integrated advanced technology in production and manufacturing to guaranty products that are durable and meet customer expectations. All operations adhere to 5S methodologies.
Ramani Samarasundera Marketing Director at Atlas said “it is a great pleasure to be the official Stationery Partner for a worldwide recognized brand such as The Chartered Institute of Marketing Sri Lanka and it is indeed a great opportunity to work together with the largest professional body for Marketing to fulfill the educational aspirations of the society”.