Fri, 31 Mar 2023 Today's Paper

Tourism authorities yet to award PR and ad campaigns despite Cabinet approval


25 July 2019 12:01 am - 0     - {{hitsCtrl.values.hits}}


After almost three months since the Easter Sunday attacks, Sri Lanka’s tourism authorities still have failed to award the PR and advertising campaigns to the selected advertising agency, to support the flagging industry. The Cabinet approval was given in late May to award the nearly Rs.1 billion campaigns to J. Walter Thompson (JWT).

The 45-day PR campaign and six-month marketing campaign were aimed at creating the right sentiment and perception on Sri Lanka, in the aftermath of the Easter Sunday attacks.
Responding to a media query, at a recent event in Colombo, Sri Lanka Tourism Promotions Bureau (SLTPB) Managing Director Charmarie Maelge said that the agreement to award the two campaigns is still at the drafting stage.

“The agreement is being drafted with the support of the AG’s Department. We will be entering into contractual agreement very soon. Everyone in the administration is very keen to get it out and fast-track the implementation,” she said.

While noting it’s the largest campaign ever to be awarded by Sri Lanka’s tourism authorities, Maelge said that the SLTPB is cautiously following the necessary procedures. 

Further, she revealed that the scope of the PR campaign has undergone several changes to meet the current requirements of the industry.  

“We are not crisis managing or damage controlling; we are on a tourism revival path. Hence, it is needed to cater to meet the current needs of the tourism industry. It’s being tailor-made to meet our present requirements,” she said. 

However, the SLTPB official didn’t disclose a specific date as to when the two campaigns would be launched.

Maelge expects that the tourist arrivals to further recover to 5,000 per day by the end of this month, after the daily arrivals surpassed 4,000 early this month.


  Comments - 0

Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment

Import of South Indian eggs: Sri Lanka walks on Indian eggshells

With the increase in egg prices the government decided to import eggs to regu

Wokeism: Is it destructive, or are you afraid of change? A response

In order to critically discuss a movement, we must first understand its etymo

Defeat in Ananthapuram Battle denoted the LTTE’s end

Many battles were fought during the long war between the Sri Lankan armed for

Wokeism: A Weapon of Mass Destruction?

When can one say they’ve had enough of being in a state of ‘wokeness’ a