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Sunshine’s Zesta Tea sponsors CCC’s ‘Pre & Post Budget Insights’ video series

23 December 2017 12:00 am - 0     - {{hitsCtrl.values.hits}}

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Diversified conglomerate Sunshine Holdings stepped forward as one of the main sponsors of ‘Pre and Post Budget Insights’ video series, developed by the Ceylon Chamber of Commerce (CCC). 


The series of episodes, which ran on social media platforms, covered pre and post insights of the 2018 budget that was presented to parliament on November 9 by Finance and Media Minister Mangala Samaraweera. 


Pre-budget discussions mainly focused on discussing the expectations and anticipations of key members of the economic policy committee at the CCC about the 2018 budget while post-budget insights addressed the impact of the budget on the national economy, private sector and key industry sectors of Sri Lanka. The series moderated by CCC Chief Economist Shiran Fernando had a number of industry leaders analysing the key outputs of this year’s budget. 


Speaking about the partnership with the CCC, Sunshine Holdings PLC Group Managing Director Vish Govindasamy said, “We are proud to partner with the Ceylon Chamber of Commerce in sponsoring the ‘Pre and Post Budget Insights’ video series. The series had a lot of traction on social media platforms from interested stakeholders who represent Sri Lanka’s top business sectors and supported them to identify the key elements of the recently announced budget. 


As a social media video series, we clearly saw the opportunity to bridge the gap between the existing and upcoming businesses through digital platforms by playing the role of a responsible facilitator. The significance of this video series is that all the valuable insights expressed by veteran business leaders are going to be readily accessible for all stakeholders in the public domain.”


Sunshine Holdings sponsored the event through Zesta, Sri Lanka’s premium tea brand, which comes from Sunshine’s consumer goods company and the largest branded tea company in the country, Watawala Tea Ceylon Ltd (WTCL). It has the highest market share in the tea category with three brands: Zesta, Watawala Tea and Ran Kahata, catering to three distinct market segments.  


Having built a strong foundation locally, the company has embarked on an expansion plan to penetrate into selected international markets by launching Zesta Connoisseur – an extension of Zesta to cater to premium international customers.


The company is the exclusive tea supplier to the Shangri-La chain of hotels, servicing 100 luxury hotels spread across 24 countries.

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