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Softlogic Brands launches top fashion brand Aldo in Sri Lanka

1 September 2017 09:07 am - 0     - {{hitsCtrl.values.hits}}



Aldo is thrilled to announce its arrival in Colombo, Sri Lanka, with the support of franchisee partner Softlogic Brands (Pvt.) Ltd. 

Together, they will play a major role in establishing the brand in the Sri Lankan market by connecting customers with the new and the now, and to style up and step up for all occasions.

Aldo, global fashion footwear and accessories retailer and Softlogic announce the launch of Aldo in Sri Lanka, with its first brand location at Odel Alexandra Place, Colombo 07. “We are very proud to step up our South Asian footprint with the opening of our first Aldo shop-in-shop in Sri Lanka. Sharing the same vision is what convinced us to partner with Softlogic for this first entrance. Odel being Sri Lanka’s premier fashion and lifestyle department store, we have no doubt this location will establish the brand as one of Sri Lanka’s top shopping destinations,” says Aldo Group International President and Aldo Group Deputy Chairman Norman Jaskolka.



Starting August 21st, Odel Alexandra Place will proudly host Aldo’s latest collection, offering their customers fashionable on-trend silhouettes to round out their current portfolio. The shop-in-shop will showcase a selected women’s and men’s footwear and accessories collection. It will offer over ten categories including ladies handbags, ladies boots, ladies sandals, ladies shoes, men’s shoes, men’s sandals, accessories and more - ensuring the Aldo brand meets the needs of today’s fashion-driven consumer.

Aldo is more than just a brand; it is a lifestyle, with a distinct personality. Aldo collections are young in spirit, urban in mindset and on the cutting edge of international style. The Aldo design teams are comprised of world-class creative talents, who hail from all over the world and travel the globe seeking out the latest in culture and trend directions that will inspire upcoming collections; while buyers will ensure to curate what will appeal to the Sri Lankan market. All in the ambition to deliver fashion that make keeping up with seasonal styles a luxury within reach.

“Aldo is a brand synonymous with quality and on trend fashion in the global arena of footwear and accessories. We are very excited and pleased to open the very first Aldo store within Odel as we see a significant and growing market for branded footwear in urban cities. As the premier fashion retailer in the country we are making big strides in bringing more internationally acclaimed fashion brands into Colombo and to give our customers greater access to these brands. Aldo is a strong brand with a lot of potential in this market. There is no doubt this will be a success”, said Softlogic Holdings PLC Chairman/CEO Ashok Pathirage.

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