Sampath Bank Managing Director Nanda Fernando hands over the sponsorship cheque to Sri Lanka Book Publishers’ Association President H.D. Premasiri in the presence of President Maithripala Sirisena and (from left) Sampath Bank Head of Deposit Mobilization Halin Hettigoda, Sampath Bank Head of Marketing Nadi B. Dharmasiri, Education Minister Akila Viraj Kariyawasam, Sri Lanka Book Publishers’ Association Treasurer Ariyadasa Weeraman and Sri Lanka Book Publishers’ Association Immediate Past President Vijitha Yapa
Sampath Bank Managing Director Nanda Fernando presents a personalized MyBook Club card to President Maithripala Sirisena at the Colombo International Book Fair
Continuing to help nurture the habit of reading, Sampath Bank joined hands with the Colombo International Book Fair as the event’s official banking partner for the 13th consecutive year.
President Maithripala Sirisena paid a visit to the Sampath Bank stall at the Book Fair during the inauguration ceremony on September 15 and reviewed the services offered there by the bank.
Sampath Bank Managing Director Nanda Fernando presented a personalized MyBook Club card to the president on this memorable occasion. He also handed over the bank’s sponsorship cheque to the organisers, Sri Lanka Book Publishers’ Association, in the presence of the president and other dignitaries.
MyBook Club is a novel initiative aimed at nurturing and promoting the habit of reading amongst all Sri Lankans. This programme was launched at last year’s Colombo International Book Fair by Sampath Bank in partnership with the Sri Lanka Book Publishers’ Association.
Book lovers can register for MyBook Club membership at selected Sampath Bank branches. On registration, the members are presented with a MyBook Club card, which offers them a host of benefits including free entry to the Book Fair and discounts at partner bookstores, all year round.
Going beyond discounts on books, the members can also use their MyBook Club cards for a wide array of banking services including deposits, withdrawals, payments and more at any Sampath Bank branch. This is made possible by Sampath MyBank, which seeks to bring in greater financial inclusion by offering selected banking services to underbanked and unbanked consumers in remote areas of the nation through a network of agents. Taking the bank’s services closer to all Sri Lankans, this helps promote financial inclusion and encourages the habit of savings.Commenting on this partnership, Fernando said, “At Sampath Bank, we are committed to adding value to the lives of all fellow Sri Lankans. We are delighted to partner with the Colombo International Book Fair for the 13th consecutive year and support the organisers in promoting the habit of reading. Unlike reading up on a subject on the web, reading a book provides one with much-needed focus and concentration. This year, we had the honour and privilege of welcoming President Maithripala Sirisena to our MyBook Club, an initiative launched with the same objective. Offering further impetus to read and seek knowledge, it is also linked to Sampath MyBank to boost financial inclusion by taking banking services closer to all citizens.”
Sampath Bank invites book lovers across the nation to avail the privileges on offer by registering with MyBook Club and increase their reading habit and enhance their knowledge through it.