Thu, 28 Mar 2024 Today's Paper

SLTDA inks MoU with Palladium Group to beef up research capabilities

By

14 November 2019 08:45 am - 0     - {{hitsCtrl.values.hits}}

A A A

Sri Lanka Tourism Development Authority (SLTDA) has entered into an Memorandum of Understanding (MoU) with Palladium Group SL (Pvt.) Ltd to bolster its research capabilities.


At the initial stage, the tie-up is expected to broaden and develop the research framework for the industry in line with the Tourism Strategic Plan 2017-2020 and Tourism Vision 2025.
Palladium Group SL is the local entity managing the affairs of Market Development Facility (MDF) in Sri Lanka, on behalf of the
Australian government.

“The research areas to be explored for an evidence-based decision-making process are vast, given the umbrella of stakeholders involved in this industry. In the absence of data and information to back decisions, tourism organisations must gamble on the accuracy of their decisions to allocate resources today to maintain/achieve competitive advantage for their organisations tomorrow. In this context, it is critical that real-time data, as well as global/regional projections are available to the SLTDA as well as the industry at large in order to make informed decisions,” SLTDA Chairman Johanne Jayaratne said.


With 2.3 million arrivals in 2018, tourism is a growing sector in Sri Lanka with a contribution of five percent to the GDP. It is the third-highest foreign exchange earner for the country after workers’ remittance and textiles and garments.

 


Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

  Comments - 0

Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment





Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

VAT increase: SOUNDs death knell for publishers, readers

Though the Government imposed VAT (Value Added Tax) on vegetables and other e

How female change-makers are driving Sri Lanka’s energy saving platform

Saving energy has become more of a responsibility than a habit in today’s c

A dull Ramadan awaits Muslims amidst the Soaring Cost of Living

In the coming days, Muslims across the world will welcome the Holy Month of R

New wildlife underpass to curtail HEC

As of February 2024, Sri Lanka lost another 38 elephants as a result of the H