Sri Lanka Rupavahini Corporation (SLRC) that incurred losses in the first quarter of last year has been able to earn a profit of Rs.30 million in the first quarter this year.
SLRC had been facing a serious monetary crisis by January 2015 due to mismanagement and politicization that resulted in the loss of public confidence. This had seriously affected the marketing process causing heavy losses. Tele-drama artistes had made allegations that they had to offer gratifications to prominent personalities including politicians to obtain the approval for the telecast of tele-dramas.
However, the present administration has been able to manage the situation and to guarantee the transparency in selecting tele-dramas. Monetary management has been streamlined and several new programmes introduced for the last one and half years.
The telecast of cricket matches has been restored to SLRC to provide a better service to the cricket fans. Through these innovative measures SLRC has been able to overcome the challenges in the electronic media market.
It is of significance that SLRC, that has achieved economic self-sufficiency, does not have to depend on any treasury subsidies.