For decades the Development Lotteries Board (DLB) has been dedicated to uplifting the lives in Sri Lanka and has contributed to the development in the country through its marketing and corporate social responsibility (CSR) endeavours. Recently it made a record-breaking change and relaunched the popular product Lakshapathi by rebranding it as Dasalakshapathi. The objective of revitalizing the brand is to offer the loyal consumers greater opportunities to win a bigger prize.
The consumers who purchase the newly rebranded lottery stand a chance of winning a motor car worth Rs.2.5 million by lining up three lucky figures, letters in the English alphabet and the date correctly. A consolation prize of Rs.20 can be won by matching any number correctly, Rs.200 by matching any two numbers, and Rs.100,000 is the jackpot for the winner who lines up three numbers correctly.
Matching any number and an English letter wins Rs.100 while two numbers and one English letter will win Rs.1,000. The prize for lining up three numbers and an English letter correctly is Rs.100,000 while those who have three numbers, an English letter and the date correctly have the chance of winning a car in the new Dasalakpathi lottery.
Those who vie to win in this newly rebranded lottery get more chances of winning. Selection of the winner based on three out of 55 chances, one out of 26 chances, one out of seven days of the week are the special opportunities to win, offered to competing consumers in this outstanding lottery. The Lakshapathi lottery has created the highest demand in the history of lotteries in Sri Lanka by offering 50 chances to win within a short span of time and created over 2,700 winners who won Rs.100,000 each. The objective of the new product is to open the opportunity to win for more people and distribute the prize money among equitably.
With this purpose in mind, the DLB has presented Dasalakshapathi-branded lottery to attract more people to purchase and win and this itself is a significant milestone.
Profits from the development lottery are regularly credited to the President’s Fund. This enables many students to achieve higher education. Those who require medical and surgical treatment are also assisted by this fund. The fund also promotes cultural and sports activities as part of its CSR endeavour.