Managing Director of Renuka Agri Foods Plc. Dr. Ranjit Rajiyah, receiving the award from the President
Renuka was recently adjudged the ‘Best Coconut Brand’ and Renuka Agri Foods Plc was awarded the ‘Best Brand Exporter’ and ‘Best Exporter - CoconutSector’ at the Presidential Export Awards Ceremony held recently under the patronage of President Maithripala Sirisena in Colombo.
Renuka was the only coconut brand to receive this honour which is the highest form of recognition given toan exporterfor its contribution towards the export efforts of the country.
The Presidential Export Awards (PEA) recognize the contributions made by the export community towards national development and symbolizes the national recognition of the individuals or enterprises that excelled in export business, particularly in non-traditional products and services. The selection criteria for winners are based on contributions to overall export earnings, product development, market development and social development made to the country. Renuka is the only brand of Coconut Milk Powder endorsed by the Sri Lanka Standards Institute. Renuka manufacturing plants hold Sri Lanka Standards Institute (SLSI) ISO 22000- GMP, British Retail Consortium (BRC) and London Bethdin Kosher certification, thus ensuring high-quality, safe and hygienically processed products. Renuka is proudly 100 percent Sri Lankan in origin and roots and has major plans in terms of its geographic expansion and the establishment of the Renuka as one of the most trusted Sri Lankan brands globally.
The Renuka brand is currently distributed and marketed in over 25 countries including Germany, the UK, Netherlands, Belize, Jamaica, Australia, India, the Middle East andAfrica through a strong network of distributors. Renuka’s very first international market entry was into Europe three decades ago with a 100 percent coconut, value-added, non-traditional convenient coconut product called creamed coconut. Since then, the brand had grown in Europe to command its current position as one of the best tasting coconut products. This position led to the company commencing the export of Coconut Milk Powder in 2005 to the Middle East. The brand has strong equity in the ethnic food segment in most of the geographies it is distributed in and its strength has always been the consistent delivery of real coconut ingredients and beverages. Renuka’s product assortment conforms to the highest local and international standards and adheres to strict hygienic conditions to provide consistent and guaranteed quality products to all consumers. Renuka Coconut Milk Powder, Coconut Milk (in cans and tetra packs) and Coconut Milk Drinks are some of the products made available to the local consumers. A company spokesman stated that the brand has shown remarkable growth in its market share over the years since its launch in Sri Lanka in 2006.