PickMe welcomes Isira Perera as Chief Operating Officer

PickMe, Sri Lanka’s most innovative ride-hailing service announced the appointment of Isira Perera as the Chief Operating Officer (COO) with effect from December 1st 2017.

With Isira’s appointment and his proven track record in digital financial services and mobile commerce, PickMe is set for a new course of innovativeness and thrive well in Sri Lanka’s rising digital economy sphere.

Isira possesses over two decades of business experience in product development, general management, marketing, project management, sales and operations. Prior to joining PickMe, Isira was heading mobile money and international remittances at Dialog Axiata PLC, Sri Lanka’s premier connectivity provider. He has held several leadership positions at Dialog and was a key member of the team who launched eZ Cash, Dialog Axiata’s flagship mobile money platform. He has also worked for IFS and Informatics as an ERP specialist.

Isira holds an MSc in Information Technology, BSc in Business Studies and DipM ACIM. He is also qualified in project management. He is a visionary leader, creative thinker and a strategist.

“We’re excited to have Isira on board as COO. His prowess in the digital space and years of experience in facilitating regional consumer engagement will be powerful catalysts in PickMe’s journey towards expanding our services island-wide. As COO, he will also be playing a key role in guiding and navigating PickMe’s steadily increasing team of young talent through the challenges of growth and expansion,” said PickMe CEO Jiffry Zulfer.

The board of directors include, Chairman Ajit Gunewardena and CEO Jiffry Zulfer as well as Brand Finance Managing Director Ruchi Gunewardena, LOLC Group Chief Information Officer Conrad Dias, Interblocks CEO Dinesh Rodrigo and Financial Consultant Tasnim Salie as Non-Executive Directors.