Johnson’s Baby, the world’s No. 1 baby care brand, has yet again been declared the No. 1 baby care brand among unlisted brands in Sri Lanka for the 4th consecutive year by the 2016 edition of Brands Annual, compiled by Brand Finance and presented by Media Services.
The selection is made after stringent and comprehensive independent scientific research and evaluation carried out jointly by LMD and Brand Finance, making it a highly valued listing.
Commenting on the accolade, Niroshan Kodikara, Senior Business Manager , CIC Holdings PLC - Johnson & Johnson Sri Lanka, said: “We are proud to accept the accolade of being the No. 1 unlisted baby care brand for the fourth year in a row. We are dedicated to bringing Johnson’s Baby’s over a century-old global experience to bear in Sri Lanka - innovating products and engaging with mothers and babies in an enduring manner. Our strong community ties have ensured that Johnson’s Baby products are preferred and trusted by mothers and health professionals in Sri Lanka, who understand the safety, mildness and effectiveness of our products. We prize this confidence placed in us and spare no effort to ensure that Johnson’s Baby will always remain the first choice.”
Johnson’s baby has been producing the best quality baby care products for mothers that carry the unique trademarked certification of ‘Clinically Proven Mildness’ and ‘No More Tears’. Now, Johnson’s baby products even come with the promise of Triple Baby Protection which guarantees their commitment to providing care that is safe, mild and effective. It ensures that Johnson’s Baby products are dermatologically and clinically proven to contain only the safest ingredients, are mild enough for baby’s sensitive skin, and effectively care for Johnson’s Baby healthy skin development.
Part of the reputed Johnson & Johnson Group, Johnson’s Baby has a heritage of more than 125 years globally and a strong track record of more than 50 years in Sri Lanka, encompassing several generations and yet remaining the first choice for mothers. Johnson’s Baby has forged a strong connection with families and communities by interacting with these groups across various public platforms. Furthermore, its new global campaign ‘So much more’ has touched the heartstrings of millions of mothers portraying the best way to enhance bath time, to stimulate a baby’s senses and provide parents with the chance to develop a baby’s ability to learn, love and grow.
In a unique initiative, Johnson’s Baby successfully completed the 100th episode of its television programme called ‘First Lesson in Love’ on ITN, hosted by celebrity mom Yehali Sangakkara, which has become the No. 1 baby care programme in Sri Lanka due to its valuable content. Doctors and parents are invited on the show to share their views and discuss and debate important topics related to childcare, thereby imparting valuable knowledge to the audience. In addition to the TV show, Johnson’s Baby reiterates its position as the ‘baby care expert’ by conducting educational programmes around the island on baby care.
The brand has won many other prestigious awards which includes the Gold award for ‘International Brand of the year’ at the SLIM Brand Excellence Awards 2014 as well as the silver award at 2012 Effies for effective communication. Johnson’s Baby has been particularly active in the sphere of social media. Its Sri Lanka Facebook fan page has more than 100,000 fans, where it nurtures and grows the largest online mom and baby community. The Happy Snappy campaign’s social media extension was shortlisted for the global Facebook Studio Awards in 2012, where it represented Sri Lanka, out of over 1,000 entries.