Emerald launches ‘Crowning Princes of Emerald Avurudu’ collection

Emerald, Sri Lanka’s premier brand of men’s shirts, launched its latest collection of exquisite shirts styled around the theme of ‘Princes for the New Year, Gentlemen for Life’ in time for the upcoming Sinhala and Tamil New Year. Emerald’s design team built this collection around colours that have been stipulated as auspicious for specific religious observances and festivities during this period.

The collection includes a wide selection of plain, striped, checked and printed shirts in both slim and regular fits. Giving the collection their stamp of approval, Sri Lanka’s gentlemen cricketing duo, Kumar Sangakkara and Mahela Jayawardena, can be seen sporting shirts from the range on billboards across the island.

The shirts are available at Emerald Shirt Store outlets in Liberty Plaza, Colpetty, Bambalapitiya, Nawam Mawatha and Kohuwala, as well as finer clothing retailers islandwide. Commenting on the brand’s latest festive collection, Emerald International (Pvt.) Ltd Head of Marketing Kisani Dahanayake said, “The Avurudu season is garnished by colour. This year the colour green takes centre stage. It is the auspicious colour for lighting the hearth, for preparing and partaking of the traditional meals, for commencing work and for conducting financial transactions.

White is the colour to be worn on the first day to work after Avurudu. At Emerald we make it a point to understand these needs and cater to our customer’s requirement. The new Avurudu collection is in line with this thinking.” She also stated that the Emerald Avurudu collection styles can be viewed on a video titled ‘Crowning Princes of Emerald Avurudu collection’ on YouTube- https://youtu.be/ jIWoHgl231A. Founded in 1956, Sri Lanka’s #1 brand in men’s shirts, Emerald firmly believes that the Sri Lankan male deserves nothing but the best and focuses on quality, reliability, and innovation to create shirts that meet its own exacting standards.

All Emerald products are manufactured under strict quality control guide lines in line with international standards. Emerald uses the best of embellishments and raw material in its products to ensure its customers get the best of quality in every Emerald shirt they purchase. With noted Italian designer Roberto Inglesi spearheading product design, its three ISO 9001 certified production units manufacture a diverse range of products including woven shirts, T-shirts, innerwear, formal trousers and accessories for local and international markets. Emerald represents world-renowned fashion labels such as Crocodile and runs its Emerald Shirt store retail outlets while being represented by the largest dealership network in the country. Emerald is endorsed by Sri Lanka’s world-renowned cricketing icons Kumar Sangakkara and Mahela Jayawardena